Versace Installs Lorenzo Bertelli as Executive Chairman in Revamped Board

Versace activates its new governance after being integrated into Prada’s perimeter. The transaction, completed last December 2nd for €1.25 billion, returned the brand to Italian hands after nearly six years under the control of the U.S. Capri Holdings and opens a stage of relaunch with management from Milan.

According to Milano Finanza, the board of directors is made up of five members, all from within the Prada group, with Lorenzo Bertelli as executive chairman. Emmanuel Gintzburger remains as CEO of the company; Andrea Bonini joins from the financial management of the holding; Roberto Massardi takes over business development and corporate projects linked to growth, while Diego Maletto is in charge of internal audit and control.

Bertelli’s appointment reinforces the family’s weight in the new cycle. The first-born son of Miuccia Prada and Patrizio Bertelli, the executive is considered heir to the family-controlled group and has been gaining prominence in the executive structure in recent years.

The new management team will have to define during 2026 a relaunch plan to regain the brand’s pulse, after Versace’s sales fell by around a quarter in the last two years. Priorities include reorganizing the supply chain and repositioning the business to regain traction in the global luxury market.

Lorenzo Bertelli, son of Miuccia Prada and Patrizio Bertelli, will lead the new phase of Versace

In parallel, a key piece of the new cycle is still pending. The creative direction is empty after the departure of Dario Vitale last month. The former Miu Miu presented his debut collection in September, and Versace remains without a confirmed creative director to lead the next phase.

With the addition of Versace to Prada and Miu Miu, the Italian group aims to make a leap in scale and configure an Italian luxury hólding with more than 6 billion euros in sales and a complementary portfolio in positioning, aesthetics and target customer, able to cover from the core of Prada to the commercial thrust of Miu Miu and the baroque DNA of the Medusa.

This project is also supported by a financial base that continues to grow. The group raised its turnover by 6% in the first nine months of the financial year, to €4.07 billion, and posted a 9% advance at constant exchange rates, in line with the first half. The boost came from Miu Miu, which increased sales by 41%, and from regions such as the Middle East, the Americas and Asia-Pacific, while Prada limited its decline to 1.6%.