Holiday Campaign Fuels 7.4% Growth in U.S. Fashion Sales for November

Fashion is once again accelerating the pace of retail sales growth in the United States. Fashion retail sales in the country increased by 7.4% year-on-year in November 2025, according to the latest data released by the U.S. Bureau of Commerce.

Retail sales of clothing, fashion accessories and footwear reached $30,847 million in the penultimate month of the year, up from 26,073 million dollars in October. The upturn coincides with the start of the Christmas campaign and the effect of Black Friday, traditionally one of the main drivers of consumption in the U.S. market.

After the moderation recorded in the first half of the year, fashion regained dynamism in the second half, with the peak in July, when fashion retailers soared 8.5% year-on-year. August also recorded positive data with a 7.4% increase, while in September, sales grew by 7.2% compared to the same month in 2024. October saw a slight slowdown, with the increase remaining at 7%. November’s figure thus marks the highest monthly advance since the summer.

In the first eleven months of 2025, fashion retailing in the U.S. reached a turnover of $280,388 million, up 5.5% year-on-year

In the cumulative first eleven months of 2025, US fashion retailing reached a turnover of $280.388 billion, up from $265.891 billion in the same period of 2024. This represents a year-on-year increase of 5.5%, consolidating fashion as one of the main drivers of retail in the country.

The sector’s performance contrasts with the evolution of retail as a whole. In November, total U.S. retail sales stood at $737.035 billion, representing a year-on-year growth of 1.9%, significantly lower than that recorded by the fashion business.

Fashion retail sales in the United States are once again growing above the average for the country’s total retail trade.

In the January to November 2025 period, retail sales in the United States totaled $7.88 trillion, up 3.7% year-on-year. Fashion is once again growing above the retail average, reinforcing its weight in a year marked by moderation in consumption and a still uncertain economic environment.

November, along with August, is one of the key months for the sector in the United States. In addition to the boost from Black Friday, Christmas shopping has been brought forward, which explains the jump compared to October, traditionally considered a month of transition for the retail sector and, especially, for the fashion business.