Golden Goose: Permira Nears $2.5 Billion Deal with HongShan

Golden Goose, closer to its possible sale. The Italian company, which specializes in footwear and is known for its worn-out style sneakers, is one step closer to a possible change of hands. The Permira group, which owns the company, is in talks with HongShan Capital, the Chinese investment fund that has submitted an offer valued at €2.5 billion.

According to Italian media, the purchase is at an advanced stage, with HongShan Capital being the only company to have submitted a “non-binding but very interesting” proposal, offering the possibility of acquiring up to 100% of the brand’s capital from the British group.

Permira has owned 80% of the Italian company since 2020, previously owned by US-based Carlyle, now a minority shareholder.

Golden Goose recorded double-digit growth, reaching €342.1 million in sales

If the deal is confirmed, Golden Goose would pass into the hands of the Asian giant, which manages a pool of $55 billion between companies and liquidity. The group, which floated PopMart in 2018, the parent company of the famous Labubu, also operates in the automotive sector, as well as in luxury and sports fashion, where it has invested in firms such as Ami Paris or Amer Sports.

The Italian company ended the first half of the current financial year with double-digit growth, raising its sales by 13% to €342.1 million, compared to the 307.3 million recorded in the same period of 2024. The direct channel, which represents 77% of the total, recorded 19% growth thanks to the expansion of its store network and new concepts.

In the second quarter, the company’s revenue increased by 14%, accelerating from 12% in the first quarter, and the direct-to-consumer channel contributed €270 million, up 19%, accounting for 77% of the total.