Golden Goose Negotiates Acquisition Deal with HongShan Investment Fund

Golden Goose, facing possible sale. The Italian company, which specializes in footwear and is known for its worn-out style sneakers, could change hands in the coming weeks. The company led by Silvio Campara is in the sights of several Chinese investment funds, such as HongShan Capital, willing to acquire the company from the British Permira, owner of the brand.

Several firms have contacted the British company recently, but it was HongShan Capital, a Chinese fund formed from a subsidiary of Sequoia Capital, who presented a “non-binding but very interesting” proposal, offering the possibility of acquiring up to 100% of the brand’s capital, as reported by Pambianconews.

Currently, the British fund Permira owns 80% of the Italian company since 2020, previously owned by the American Carlyle, now a minority shareholder.

Golden Goose increased its turnover from January to June 2025 by 13% compared to the previous year

Golden Goose could be taken over by the Asian giant, which manages a pool of $55 billion between companies and liquidity. The group, which floated PopMart in 2018, the parent company of the famous Labubu, also operates in the automotive sector, as well as in luxury and sports fashion, where it has invested in firms such as Ami Paris or Amer Sports.

The Italian company closed the first six months of the current fiscal year with double-digit growth, raising its sales by 13% to €342.1 million, compared to the 307.3 million recorded in the same period of the previous year. The direct channel, which represents 77% of the total, grew by 19% thanks to the expansion of its store network and new concepts.

In the second quarter, the company’s sales increased by 14%, accelerating from 12% in the first quarter. The direct-to-consumer channel contributed €270 million, up 19%, and now accounts for 77% of the total.