Golden Goose Accelerates Expansion with New Concepts, Posts 13% Growth by June
The Italian footwear company achieved 342.1 million euros in sales in the first half of the year, with a 19% growth in the direct channel and ten new openings in strategic markets to boost its expansion.
Golden Goose keeps up the pace. The Italian footwear company achieved a turnover of 342.1 million euros in the first six months of the year. The direct channel, which represents 77% of the total, has grown by 19% thanks to the expansion of its store network and new concepts.
The company closed the first half of 2025 with double-digit growth. The Italian sneaker specialist increased its sales by 13% to 342.1 million euros, compared to 307.3 million euros in the same period of the previous year.
In the second quarter, the company’s turnover increased by 14%, accelerating from the 12% recorded in the first quarter. The direct-to-consumer channel contributed 270 million euros, up 19%, and now accounts for 77% of the total.
By region, sales in Europe, the Middle East and Africa rose by 18%. In the Americas, growth was 8%, and in Asia-Pacific, 9%. Adjusted gross operating profit (ebitda) increased by 3% to 113 million euros, with a margin of 33%.
Golden Goose reported 77% of its sales through the direct channel in the first half of the year.
As of June 30, Golden Goose had 225 company-owned stores, after adding ten openings in strategic cities such as Manila, Singapore, Dubai and Ibiza. These include its first store dedicated exclusively to children’s fashion in Dubai.
The company has experimented with new formats such as Golden Pescheria, a pop up inspired by Mediterranean fishing villages, opened in Forte dei Marmi and replicated in holiday destinations such as the Hamptons. In parallel, it has opened its third Forward space in Dallas, focused on product repair and reinvention, and in New York a new experiential concept in the Meatpacking District.
At the end of the half-year, Golden Goose’s cash position amounted to 126 million euros. In May, the company announced the placement of €480 million in bonds maturing in 2031 to refinance its debt.
In January, the hólding Blue Pool Capital, an investment vehicle of Joe Tsai (co-founder of Alibaba), took a 12% stake in the company, while Permira has maintained majority control since 2020. The group delayed its IPO in Europe in 2024 due to market volatility, although its CEO, Silvio Campara, does not rule out resuming the operation when conditions improve.