Under Armour Strengthens Executive Ranks, Names Product Leader and Americas President

Under Armour strengthens its leadership to advance product, brand and market. The Baltimore-based sports equipment company has appointed a new product manager, Kara Trent, who leaves the presidency of the Americas region to Adam Peake. She also positions Yassine Saidi as senior advisor.

According to the company in a statement, the appointments are aimed at “accelerating the transformation” of the company, “strengthening operational discipline and aligning product leadership, brand and go-to-market strategies. Under Armour president and CEO Kevin Plank said that these appointments bring “clarity, cohesion and energy”.

Kara Trent, the new product manager, will be in charge of directing the management of all categories and defining how they are marketed and distributed. She will oversee stock planning and sales channel segmentation.

Peake, the new president for the Americas, has sixteen years of experience with Under Armour

Trent has twenty-four years of fashion industry experience in buying, planning, product and regional leadership. She was president of the Americas region, the company’s largest region, and previously served as general manager of Emea (Europe, Middle East and Africa).

Peake has been appointed president of the Americas region, a position previously held by Kara Trent. He has more than 25 years of experience, including 16 years in various positions at Under Armour.

Finally, Under Armour has appointed Yassine Saidi as a senior advisor focused on design and creative. He joined the company in 2024, and the company says he has played a key role in the evolution of the brand’s language, “refining its aesthetic sensibility.“

Under Armour closed the second quarter of the current fiscal year with a loss, reducing sales. It ended the three months with a 4.72% drop in revenues, which stood at $1.333 billion. In addition, at the end of the semester, sales fell by 4.45%, to $2.46 billion.

The company recorded an operating income of $17 million, down sharply from the $173 million it earned in the first quarter of the previous year. Gross margin fell by 250 basis points in the second quarter to 47.3%.

In May 2024, Under Armour announced the implementation of a restructuring plan to correct its performance, at an estimated cost of $160 million.