Portuguese Brand Salsa Jeans Accelerates Growth in India with Three Store Openings

Portuguese brand Salsa Jeans continues to accelerate its internationalization strategy in India, just over a year after its entry into the country. With three new openings, the company consolidates its presence in one of the markets with the greatest potential for growth in the fashion industry.

The new stores have been launched in New Delhi, Noida and Gurugram, bringing the total number of the brand’s stores in the Indian market to nine, reports Forbes. The move strengthens the brand’s visibility in key urban and high footfall retail areas.

Salsa Jeans’ arrival in India came in November 2024 with the opening of a first store at Ambience Mall Vasant Kunj in Deli. Subsequently, in February 2025, the company debuted a second outlet in Gurugram at the Ireo Grandwalk mall, kicking off a more intensive expansion phase.

For its expansion in India, Salsa Jeans and Sonae Group are working with local partner Lyskraft

“The three new openings aim to reinforce the brand’s presence in high-traffic, premium profile retail locations,“ the company said in a statement, stressing that the goal is to “reach an urban and cosmopolitan audience.“

Currently, Salsa Jeans has four stores in Deli, two in Gurugram and one in Noida, in addition to outlets in Mumbai and Bangalore. The Indian operation is being developed through a wholesale model in partnership with the local Lyskraft group.

80 million families are expected to join the middle class in India by 2030, potential customers for the fashion sector

For João Martins, CEO of Salsa Jeans, India’s economic potential is key to the company’s strategy. “India is one of the world’s economies with the highest growth potential, and 80 million families are expected to join the middle class by 2030”The manager points out that the country “will be one of the most dynamic markets for the fashion industry in the coming years.

Founded in 1994 and wholly owned by Sonae since 2020, Salsa Jeans closed the 2024 financial year with a turnover of 180 million euros. The brand is currently present in around fifty countries.