Brunello Cucinelli Surpasses Projections, Approaches €1.408B in 2025 Sales

Brunello Cucinelli, ahead in 2025 of the roadmap set a year earlier. The Italian company’s sales rose to €1,407.7 million, up 10.1% at current rates and 11.5% at constant rates, exceeding the 10% growth target it had anticipated.

In the fourth quarter of the year, sales rose by 8.4% to €388.6 million, in line with the previous year’s performance despite a more demanding comparative base.

The Milan-listed group defined the year as “record” also in terms of brand image and advanced a message of caution. The “healthy, sustainable and balanced” growth of the future will have to be based on the quality of demand and on positioning in the most exclusive segment of the market.

By region, Europe reached €494.6 million, with an increase of 8.3% and a weight of 35.1% of the total. The company linked the progress to the drive of the local client and the flow of tourists with high purchasing power, two levers that continue to sustain luxury consumption on the continent.

Brunello Cucinelli counted on the Americas region as the leader in terms of volume during the year

The Americas consolidated its position as the leading market in terms of turnover, with €520.5 million, equivalent to 37% of the total, after growing by 9.2%. At constant rates, the increase was in double digits throughout the year and intensified in the last quarter, when the region posted a 14.2% rise.

Asia, meanwhile, increased sales to €392.6 million, with a 13.7% increase and a weight of 27.9%. The company highlighted the performance in China, with sustained double-digit growth, as well as a solid performance in South Korea, Japan and the Middle East.

The retail channel was once again the main growth lever. The company’s store sales were €947.1 million, up 11.3%, bringing the channel’s share to 67.3% of the total, with a combination of comparable growth and the contribution of new openings, in addition to significant expansions in London, Paris and Los Angeles in the second half of 2025.

Wholesale, in parallel, advanced at a more moderate pace, but maintained traction. The channel’s sales amounted to €460.7 million, up 7.8%, with a weight of 32.7%. At the end of December, the network had 136 boutiques and 57 directly managed spaces in department stores.

Retail was the main driver of the company’s sales

Looking ahead to 2026, the company plans openings in Geneva, Toronto, Mexico City, Abu Dhabi and several locations in China, including Shanghai and Wuhan. It also plans to open a new Cucinelli House in Shanghai.

In addition, 2025 was an exercise in industrial reinforcement. Investments reached around €145 million within the 2024-2026 plan, with the completion of the expansion of Solomeo (Umbria) and the start-up of two new men’s tailoring facilities in Gubbio and Penne, with the capacity to ensure production for the next ten to fifteen years.

The investment effort and the payment of dividends of €69 million, brought net debt to €200 million at December 31st. The company anticipated a progressive improvement of this magnitude with the return to “ordinary” investment levels in the coming years and reiterated its growth guidance of around 10% in 2026 and target to reach sales close to €1.1 billion in 2028, under its “gentle luxury” positioning based on exclusivity, craftsmanship and Made in Italy.