Creative Shake-Up at Camper: Achilles Ion Gabriel Exits as Creative Director
Achiles Ion Gabriel steps down as the creative lead of the footwear giant after a six-year tenure. His responsibilities will be taken over by an internal creative team, marking a new chapter for the brand.
Achilles Ion Gabriel, the creative at the helm of Camper’s relaunch, is leaving the company. The spring-summer 2027 collection will be the designer’s last, and his work will be taken over by the Spanish company’s in-house creative team.
The departure, reported by Footwear News, comes six years after Achilles Ion Gabriel joined the brand. Initially, Achilles Ion Gabriel (with a background in brands such as Marni) signed on as creative director of CamperLab (the line in which Camper incorporates its most advanced designs), although a year later he was promoted to global creative director.
Under his new creative director (who moved from Paris to Mallorca), Camper, which has Miguel Fluxà (son of the founder, Lorenzo Fluxà) as its chief executive, revamped its brand and brought it closer to the fashion codes, introducing new models, entering ready-to-wear with CamperLab and even parading in Paris.
Achilles Ion Gabriel was Camper’s second creative director. In June 2014, the company, which until then worked with a team of designers, appointed the first creative director in its history, Romain Kremer (coming from Mugler), who was put in charge of the men’s and women’s collections. Kremer’s creative turn was too radical and he was eventually replaced.
Camper separates from the creative director responsible for the brand’s relaunch
Camper, controlled by the Fluxà family, has managed, with the repositioning of Achiles Ion Gabriel, to redirect the evolution of its turnover, which had lost the €200 million barrier.
The company, which celebrated its 50th anniversary in 2025, aimed to end 2025 with sales of €265 million, 11.8% more than the previous year. In 2024, the company, which operates under the Camper, CamperLab, Casa Camper and Normal brands, achieved a turnover of €237 million.
At the end of 2024, according to the latest data provided, Camper operated a network of 350 company-owned stores in 30 countries, a figure it planned to increase to 375 stores by the end of 2025.The Balearic company opened its first store in 1981, in Barcelona, and in just over a decade, in 1992, began its international expansion, with openings first in Europe, in Milan and Paris, and later in Asia and America.
The founding family still maintains full control of the company Camper SL: 65% of the capital is in the hands of the company Forch Med (100% owned by the Fluxà family), while the remaining 35% belongs to two other groups of the Fluxà family.