Mango Expands Nordic Presence with First Reykjavik Store Launch

Mango expands its commercial network in Europe. As part of its international expansion through the 4E strategic plan, the Spanish fashion company has launched a new European market with the landing of its first store in Smáralind, the largest shopping center in the city of Reykjavik, Iceland.

The group’s new 4,800-square-feet store is in line with the Mediterranean-inspired New Med concept store and offers only the Woman line.

The company has accumulated two years of growth in its commercial network in the European market. In mid-2025, it strengthened its presence in Italy with its first Mango Man store in the country, located at number 15 of Bologna’s central Via Ugo Bassi.

Mango ended the first half of 2025 with a 12% increase in sales 

Mango launched in 2024 in its strategic development plan that ends this year, under the name 4E (Elevate, Expand, Earn, Empower), a roadmap designed to exceed turnover, double its net result and expand in retail.

With the focus on reaching a turnover of €4 billion by the end of fiscal year 2026, Mango has carried out openings in the United States, where it already has four locations in New York and another 65 stores throughout the country. It has also strengthened its commercial network in Italy, where it has 92 points of sale. Globally, Mango has launched more than 280 stores in the last year, approaching 3,000 points of sale in more than 120 countries.

The company ended the first half of the 2025 financial year with sales of €1.72 billion, 12% more than in the same period of 2024. On a like-for-like basis, i.e. excluding new openings, growth stood at 14%.