Mango: Hype, Retail Expansion, and Celebrity Glamour Mark Year One

Mango concludes its first year without its founder. December 14th marked twelve months since Isak Andic, the driving force behind the Spanish company and still a very relevant figure in it, passed away suddenly. In one year, Mango has changed shareholders, board of directors, president and has continued to launch collections and open stores, all amid noise and recomposition.

The accident in which Isak Andic died on the mountain of Montserrat opened a manslaughter investigation, based on indications but without direct proof, that has surrounded the owner family and the company for the past twelve months. Between potential reputational damage that has not arrived and the need to move forward, Mango completes an exercise of good results and execution of the strategic plan in place.

At the end of January, the board of directors of Punto Fa, the company that brought together Mango’s business, approved the appointment of Toni Ruiz, until then CEO and Andic’s most trusted advisor, as president. At the same time, Jonathan Andic, the founder’s eldest son, took over the vice-chairmanship of the body. Jonathan Andic initially maintained his executive position in the company at the head of the men’s line, although he would end up leaving the position a few months later.

In addition to the presidency and vice-presidency, Mango’s board of directors was also reinforced with new members, continuing the process of professionalization that had begun with Andic in life. If in January the body incorporated Manel Adell (former executive of companies such as Desigual and director of companies such as Puig or Amer Sports), in July it added Helena Helmersson (former chief executive of H&M), in search of talent related to sustainability and diversity.

Mango’s board of directors has been reinforced with Helena Helmersson and Manel Adell

In addition to Adell and Helmersson, Mango’s board of directors currently comprises Toni Ruiz (chairman), Jonathan Andic (vice-chairman), Jordi Canals (independent director), Jordi Constans (independent director); Daniel López (executive director); Jorge Lucaya (independent director); Marc Puig (independent director), and Margarita Salvans (executive director).

Organizational changes continued during the year. In April, the company announced its transformation from Sociedad Limitada (SL) to Sociedad Anónima (SA) and its decision to stop operating with its historical company (Punto Fa) to do so with Mango MNG SA. With this move, the company sought to “respond to the need to comply with the increased legal and financial requirements of transparency and supervision by regulatory bodies,“ gaining speed in decision-making in areas such as financing.

As has been the case in recent years, the entry of shareholders in the company or an IPO have once again been ruled out by the company. Mango MNG SA’s capital is 95% controlled by Mango MNG Holding (owned by siblings Jonathan, Judith and Sara Andic) and 5% by Toni Ruiz, to whom Andic ceded this percentage in recognition of his work at the head of Mango.

At the same time that Mango formalized its corporate change, another movement in the company’s governance took place. Jonathan Andic left the day-to-day management of the company to devote himself entirely to the management of the family’s assets, which include both the stake in Mango and the investment in sectors such as real estate of one of the largest fortunes in Spain.“With this step, Jonathan Andic continues with the process of separation between ownership and management initiated in 2020 by Isak Andic; the decision, taken within the family at the end of last year and still during his lifetime,“ the company said.

Mango has reshuffled its board of directors with new additions, as well as its management team

The departure of Jonathan Andic from the day-to-day management caused an internal reorganization with the creation of a macro product area and the appointment of Luis Casacuberta as chief product officer. Until then, Casacuberta had headed Woman, Kids, Teen and Home, and he also took charge of Man, which until then had been headed by Jonathan Andic. The direct management of Mango Man then fell to Josep Estol, who has been with the company since 2022.

These have not been the only executive changes Mango has faced in the last year. Although it was not formalized until September, at the end of April the departure of the historic Elena Carasso from the company came to light. The executive, who left her post of her own accord, was instrumental in the digitalization of Mango and its leading online business. Online and customer management was handed over to Marlies Hersbach, who joined the group’s management committee and joined Carasso’s department in 2024 to prepare for the handover.

In July, Luis Maseres, head of Mango Woman, left the company to join the Portuguese group Parfois in September as CEO. To take over from Maseres, Mango hired Eva Gallego, who shortly before had left the El Corte Inglés fashion accessories, luxury, jewelry, watches and footwear department.

On the first anniversary of Isak Andic’s death, Mango’s flagship stores in Barcelona, Madrid, London, New York, Milan, Paris and Istanbul paid tribute to the entrepreneur.

With Nuria Garcia at the helm of the image area as of October (another of the managerial changes of the last twelve months), Mango has forged ahead in 2025 with its strategy to elevate its brand image. Collaborations with niche brands such as Supriya Lele have been added to image campaigns with the signing of tennis player Casper Ruud for men and model Kaia Gerber (Cindy Crawford’s daughter) for women.

The company ended the first half of the year with sales of €1.72 billion, 12% more than in the same period of 2024. On a like-for-like basis, i.e. excluding new openings, growth stood at 14%. While waiting for the company to release details of the full year, Toni Ruiz said in December in a letter on the occasion of the first anniversary of Andic’s death that the company closed the year with double-digit growth, “well above the market”.

Over the last year, Mango has launched more than 280 stores, approaching 3,000 points of sale in more than 120 countries.