Inditex Takes on Trump’s Tariffs with Bershka’s U.S. Launch

Inditex maintains its commitment to the United States despite the uncertainty surrounding the market. As announced by Óscar García Maceiras, CEO of Inditex, in the conference with analysts of the results of the first nine months of 2025, the company will disembark in the United States with Bershka.

The Spanish group’s young fashion chain will launch two stores in the Miami area in 2026, one of the areas where fashion is betting the most in recent months. The opening of physical stores will be carried out after the good performance achieved by Bershka in the online channel in the market.

Until now, Inditex operated physical stores in the United States only with Zara and Massimo Dutti. The group has a track record of almost four decades in the U.S. market since it launched its first store in the country in New York in 1989. The group has a presence in twenty-five of the fifty states that make up the country, with 99 stores at year-end 2024.

This will not be the first time Bershka has operated in physical stores in the U.S. In 2017, the chain set up a temporary store at 580 Broadway that remained open for three months.

Bershka will disembark next year in the United States, with the opening of two spaces in Miami

“The United States is a very relevant market and we continue to see opportunities for selective growth,“ said the CEO during the conference with analysts, highlighting the upcoming opening in Charlotte (North Carolina), which will mean the arrival in twenty-six states of the territory, and the remodeling of its Boston store. “2026 will be full of many exciting projects,“ the executive celebrated the physical landing of the third chain of the Galician company.

Inditex also plans to open a new Zara store in San Francisco during the next fiscal year and is planning a major overhaul of the store it already operates on New York’s coveted Fifth Avenue. “The growth is in our hands, it does not depend so much on the market,“ concluded Maceiras on its firm ambitions for expansion, which maintain its roadmap regardless of the ups and downs of the country governed by Donald Trump.

The Spanish group closed the first nine months of the year with a 2.7% increase in turnover, with sales of €28.171 billion, compared to €27.422 billion in the same period of the previous year.

The company ended the period with a net profit of €4.622 billion, an increase of 3.9% compared to €4.459 billion in the first three quarters of 2024.