Brunello Cucinelli Defies Luxury Market Slump with 10% Growth Through June

The luxury crisis has once again passed Italian Brunello Cucinelli by. The company closed the first half of the year with rising sales and growth in all geographic areas. The company reiterated its 10% sales growth forecast for the current year.

Brunello Cucinelli reported first-half sales of €684.13 million, up 10.23% from €620.66 million in the same period of 2024.

The company’s operating income rose by 8.84% to €113.84 million. The net result, on the other hand, increased by more than 16% to €76.65 million.

Last year, the margin was higher during the first six months (16.9%) compared to the margin achieved during the current second half of the year (16.3%), “which was also due to a higher growth in sales of the company’s products and services.This was also due to higher revenue growth in the first six months (14.1%) compared to the second half of the year (10.5%).

Brunello Cucinelli’s performance was upward in all geographic areas

“We closed the first half of 2025 with excellent results in terms of both revenue and profit, achieving the solid and elegant growth that we value so highly,“ said Brunello Cucinelli, the company’s executive chairman and chief creative officer. “The autumn-winter sales season has started very well, as has the reception of orders for the men’s and women’s collections for the upcoming spring-summer 2026,“ he added.

This context allows the company, according to the CEO, “toanticipate closing 2025 with healthy revenue growth of around 10%, accompanied by solid profits, and to look ahead to 2026 with the expectation of similarly balanced growth, again around 10%.“

By markets, Asia is the region in which Brunello Cucinelli has grown the most in the first half, with sales up 12.5% to €195.67 million. In Europe, the company posted an increase of 10%, to €243.21 million, and in the Americas, an increase of 8.7%, to €245.25 million.

Retail accounted for more than half of the group’s sales, with €435.84 million in the first half of the year and a 10.3% growth in the period. In wholesale, the company increased its sales by 10.1% to €248.29 million.