Ölend Hits $20 Million Milestone, Launches First Boutique in Tokyo

Ölend expands internationally after exceeding €20 million in turnover in 2025. The Barcelona-based company, which operates through multi-brand stores in different European markets, is looking for premises to land in Barcelona with its first own establishment. This opening will be followed by a store in Tokyo, after having tested the Japanese market with several ephemeral points of sale.

The company, co-founded by creative Adriana Dumon and photographer Fran Ríos in 2012, ended the 2025 financial year with a turnover of €20 million, up from €13 million at the end of the previous year.

Despite its origins as an artisan workshop in Barcelona, the bulk of Ölend’s audience is in markets such as Japan, the United States and Germany. The brand’s roadmap for the coming months is to increase its presence in the North American market. “This year it has been a bit complicated to land in the United States because of tariff policies, but it is one of the objectives for 2026,“ Dumon explains to Modaes.

Ölend is in talks with potential investors to open its capital

Ölend operates through 150 multi-brand outlets globally, with locations in Asia, Australia, the United States, the United Kingdom, Canada and Europe. In Spain it operates in El Corte Inglés and Wow Concept, as well as in different multi-brand stores throughout the country.

With one hundred percent of its production coming from China and with a model on demand, the brand works to “find fabrics that are very resistant, because a product is more sustainable if it really lasts and you can have it all your life and pass it between generations,“ says Dumon.

Currently, the brand’s product range encompasses handbags, wallets, hats, scarves and gloves, and even a trench coat, which opened the firm’s way to a new line. “We are working on an Ölend total look,“ adds the creative, which could see the light of day next summer.

Ölend currently has seven people in its team, which is expected to increase with the landing in Barcelona and Tokyo.

Ölend, which had to delay its first round of financing in 2022, is in talks with investors to open its capital to new partners. Dumon and Ríos, co-founders of the company, remain as majority partners in Ölend’s capital, while soccer player Antonio Longás is a minority partner. Since 2021, when the company reached its break even, only Dumon has captained the brand, acting as CEO and creative director.

The brand was born as a small artisanal workshop of personalized backpacks in Barcelona. “We started in our living room with a sewing machine and have grown through word-of-mouth,“ Dumon recalls. The company grew at the same time as the advent of social networks, which helped them generate organic growth through them. “We were suddenly reaching a Japanese customer, who at another time we wouldn’t have known how to reach,“ adds the creative. The brand has more than half a million followers on its social networks.

Currently, the company has a team of seven people, which it plans to increase with the arrival of two new physical points of sale in the coming months.