Leadership Shift at Bimba y Lola: Cristina Trujillo Steps Down from Board

Bimba y Lola continues its reorganization. The Spanish company led by María and Uxía Domínguez has dismissed Cristina Trujillo, one of the first female executives to serve on the group’s board of directors since 2019. In recent months, Bimba y Lola has carried out movements in its board, such as the incorporation of Carlos Soler-Duffo last November.

Trujillo, who has an extensive background in the sector, studied business and entrepreneurship at different universities around the world, such as China Europe International Business School in Shanghai, Esade in Barcelona, Harvard Business School and Stanford University, both in Boston. Trujillo took her first steps in 2004 as vice president of the Asia-Pacific region at Precisport, a Spanish company dedicated to products and services in the sports sector. In 2006 she made the leap to Desigual, where she developed the bulk of her career, initially as wholesale director of Asia-Pacific, Eastern Europe and Middle East.

For more than twelve years, Trujillo was a member of Desigual’s executive committee, until becoming a member of the board of directors in 2014, where she remained until 2018. A year earlier, she also became CEO of Etnia Barcelona, the company specializing in optics. In 2019, she joined the board of directors of the Félix Maduro department store, located in Panama. That same year, she was also part of the first board of directors of the Bimba y Lola group, until 2025. The director has held different positions in the management of companies such as Mayoral, Formentor Capital and Rocksolid, where she joined in 2020 and remains at present.

Bimba y Lola concluded the previous year with a decrease in its net result of more than 75%

In the midst of a repositioning process, Bimba y Lola brought the former CEO of Tous, Carlos Soler-Duffo, onto the board of directors last November. Bimba y Lola and Tous have in common the segment in which they operate, the aspirational high-end, and also, both are companies controlled and managed by the founding family. Tous has had investors in its capital, while Bimba y Lola has not taken this step.

At the end of 2024, the company had a network of 310 points of sale, half of them outside Spain. This network of stores, together with the reach of its own website, extended the brand’s presence to a total of 52 countries. The company closed 2023 with a network of 289 points of sale.

Bimba y Lola recorded a decrease in its net income of more than 75% at the end of fiscal year 2024, which ended last February and whose data was published by the company itself at the end of November. The company closed the 2020 financial year (marked by the Covid-19 crisis) with losses of five million euros. A year later, it left the red numbers behind and earned €15.7 million, which fell to €11.6 million in fiscal 2022 and €6.1 million in 2023.