London Sets the Stage for Burberry’s Heritage Revival with Olivia Dean

Burberry is getting closer to the English public. The British luxury fashion company has announced the launch of a new perfume from the Her collection. To accompany it, the firm has chosen singer and songwriter Olivia Dean as ambassador of the fragrance, continuing the brand’s strategy of aligning itself with contemporary British figures.

In addition, the English capital is very present in the perfume campaign, with its eclectic, creative and lively essence, attributes that the fragrance seeks to capture with its delicate and enveloping notes of cherry, amber and vanilla.

Twenty-six-year-old Olivia Dean has already been nominated for the Brits Awards and the Grammy Awards, which has made her one of the most relevant musical figures of today. For its part, Burberry has said in a statement that Dean is the representation of the joy of self-expression and empowerment, thus also attracting a younger audience.

Burberry recorded a turnover of 1,032 million pounds in the first half of its fiscal year 2026

Burberry has previously counted on relevant figures to star in its perfume campaigns, such as British actress Emma Mackey for its Burberry Goddess perfume or American actor Adam Driver for Burberry Hero.

The luxury fashion brand continues to support cultural figures and initiatives by linking with British culture as it did last April with the renovation of The Burberry Gallery, the fashion gallery located in the Victoria & Albert Museum.

In the first half of its 2026 financial year, Burberry recorded a turnover of 1,032 million pounds. Comparable sales were flat on a cumulative basis (period ended September), following a 1% decline in the first quarter and a 2% advance in the second quarter, the brand’s first positive growth in two years.