Roberto Cavalli Relocates Atelier to Milan’s Quadrilatero della Moda
The Italian brand has strategically relocated its headquarters to the epicenter of fashion in its home market, aiming to amplify its presence in key international territories. As of last October, the label is represented by Tomorrow.
Roberto Cavalli relocates to its home market. The Italian company is moving to Milan’s Quadrilatero della Moda, where it will locate its new store at 24 Via Santo Spirito. The store, which has 160 square meters of floor space on two floors, will become the company’s atelier in Italy.
The company will stock items from its ready-to-wear collections for men and women designed by the firm’s creative director Fausto Puglisi, as well as its fragrance lines, eyewear, accessories, footwear and its home products collection.
The new location is part of Cavalli’s strategy to “strengthen its presence in key international markets,“ the company said in a statement. To this end, the firm reached a strategic agreement with fashion development platform Tomorrow last October, with which the group will assume global representation of the brand’ s wholesale business starting with the fall 2026 collection.
Roberto Cavalli took a new step in its expansion with the alliance with Tomorrow, after increasing its red numbers at the end of 2024
Roberto Cavalli took, with this agreement, a new step in the restructuring and global expansion of the firm founded in 1970. Tomorrow will work alongside the brand’s in-house team to strengthen its commercial footprint and develop partnerships with major distributors and retailers around the world, ranging from resortwear to eveningwear and red carpet.
The alliance came at a time of relaunch for the Italian brand, currently creatively led by Fausto Puglisi. The designer, who joined the house in 2020, has consolidated the founder’s signature sensual, maximalist aesthetic, amplifying its visibility through a new generation of female ambassadors and global collaborations. As a result, the brand has returned to the headlines thanks to the likes of Taylor Swift, Beyoncé, Jennifer Lopez, Dua Lipa and Lady Gaga, as well as recent partnerships such as the collaboration with Kim Kardashian’s brand Skims, launched earlier this year.
Since 2019, Roberto Cavalli has been controlled by Auriel Investment SA, a subsidiary of the Emirati group Damac Properties, owned by businessman Hussain Sajwani, which acquired the brand as part of its diversification strategy in the luxury sector. The firm ended its 2024 financial year in the red by up to €23.2 million, an increase of almost 15% from the €20.3 million it accumulated in losses in 2023.