TAG Heuer CEO Departs Amid LVMH’s Watch Sector Turmoil

TAG Heuer continues its restructuring. The most important jewelry brand of the LVMH group is looking for a new CEO after the departure of Antoine Pin after nearly a year in office. The succession of the executive will be communicated in the coming days, as indicated by the French group.

Antoine Pin has an extensive track record in the luxury conglomerate. With a degree in finance from HEC Paris Business School, Pin took his first steps in 1998 as marketing director for jewelry and watches at Boucheron. Four years later, in 2002, he joined Zenith as marketing director before joining LVMH in 2007 as director of the conglomerate’s watch and jewelry division.

Since then, Pin has moved through group companies such as Tag Heuer, where he was general manager in Japan from 2010 until 2014, when he joined Bulgari’s top management as general manager of China and Australia, until 2017, a position he resumed globally from 2019 to 2024.

The departure of the executive has complicated the situation of the Parisian luxury group, adding more uncertainty to a jewelry division, affected by market conditions influenced by tariff measures by the United States.

LVMH is involved in a strategic plan to elevate its jewelry business, under which it appointed Antoine Pin as CEO in 2024.

The French group, which managed to increase its jewelry sales by 1% in the first nine months of 2025, made Pin’s appointment in September 2024 as part of a strategy to reshuffle its top management following the retirement of Ricardo Ricardo Pin.The French group managed to increase its jewelry sales by 1% in the first nine months of 2025, and appointed Pin in September 2024 as part of a strategy to reshuffle its top management following the retirement of Ricardo Guadalupe, the CEO of Hublot, one of the watchmaking firms that, along with TAG Heuer and Zenith, make up the conglomerate’s watchmaking division.

Antoine Pin replaced Julien Tornare, who joined Hublot, taking over from Guadalupe after eight months in the position.

The French company strengthened its jewelry division with a new industrial alliance in Switzerland in mid-November, taking a minority stake in the La Joux-Perret manufacture, which specializes in the development and production of high-end movements.

LVMH ended the first nine months of 2025 with sales of 58.09 billion euros, down 4% from the previous year, driven by the recovery of Sephora and improvement in Asia. In watches and jewelry, the division increased sales by 1% in organic terms to 7,409 million euros, supported by the expansion of Tiffany & Co. and technical innovation at TAG Heuer.