Louis Vuitton’s Top Executive Takes the Lead at LVMH Fashion Group, Replacing Toledano

LVMH takes a new step in its fashion leadership. The French luxury group has promoted Pietro Beccari, until now president and CEO of Louis Vuitton, to also assume the executive presidency of the LVMH Fashion Group as of January 1, 2026. The executive will take the baton from the historic Sidney Toledano, who leaves the day-to-day after more than three decades as Bernard Arnault’s right-hand man and confidant, remaining as an advisor to the chairman of the hólding.

As explained by the company on Tuesday, Toledano’s decision comes after more than thirty years of close work with Arnault. In a statement, the head of LVMH thanked him “for having always been present, in all circumstances, with determination, talent and loyalty”. Arnault also took the opportunity to highlight Beccari’s profile , which presents him as a leader with “boundless” energy, surrounded by talent and responsible for preparing the future of the group’s maisons.

The move will not only affect these two names. Damien Bertrand, co-CEO of Louis Vuitton, will join the group’s executive committee. LVMH has pointed out that in recent months his contribution has been key and that Beccari will be able to rely on him even more in his new phase. The group has also advanced that there will be a transition period between Toledano and his successor, who was already part of the highest decision-making body of the conglomerate.

The LVMH Fashion Group brings together brands such as Celine, Loewe, Givenchy, Kenzo, Marc Jacobs, Pucci and Patou. With the new organizational chart, Beccari will concentrate the management of Louis Vuitton and the supervision of these maisons, in a structure that reinforces his internal weight and brings under his command part of the group’s fashion business.

LVMH reshuffles its fashion perimeter with the promotion of Pietro Beccari, CEO of Louis Vuitton.

The appointment comes after a succession attempt that failed to consolidate. About a year ago, LVMH had announced that Michael Burke, Beccari’s predecessor at the helm of Louis Vuitton, would succeed Toledano at the Fashion Group. That transition was not completed and, last July, Burke was finally appointed president and CEO of LVMH Americas, a new position focused on North and Latin America, as well as non-executive chairman of the board of Tiffany & Co.

Over the past decade, Beccari has become one of the central figures in the group’s fashion division. He is credited with Dior’s strong growth cycle since 2018 and, in 2023, LVMH moved him to the top of Louis Vuitton as Delphine Arnault took over at Dior. Already at Vuitton, the executive signed Pharrell Williams as creative director of the men’s line and has promoted experiential flagships in Shanghai, Seoul or Beijing, spaces that combine brand history, exclusive collections and restoration to strengthen the link with the customer.

Beccari was born in Parma and played soccer professionally before turning to international marketing. He started his career at Reckitt Benckiser in Milan, moved to Parmalat in New York and worked for a decade at Henkel in Germany. In 2006 he joined Louis Vuitton as director of strategy and marketing coordination, with increasing responsibilities for areas such as ready-to-wear and accessories, until he became executive vice president.

In 2012 he took over the presidency and general management of Fendi from Michael Burke, who had moved on to Bulgari. He later succeeded him again, first at Dior and then at Louis Vuitton, while Delphine Arnault in turn took over from Beccari twice. His arrival at the helm of the Fashion Group adds a new chapter to this chain of handovers at the top of LVMH, with Toledano now in an advisory role and Burke focused on the American business.

LVMH closed the first nine months of 2025 with revenues of 58.09 billion euros, down 4% year-on-year and down 2% organically, after posting a 1% gain in the third quarter driven by an improvement in Asia and the pull of Sephora. The fashion and leather goods division, where Fendi is integrated, reduced the decline to 2% organic in the quarter and reached 27,611 million euros through September.