Roberto Cavalli Teams Up with Tomorrow to Boost Global Wholesale Growth

Roberto Cavalli strengthens its presence in the international market. The Italian luxury brand has signed a strategic agreement with fashion development platform Tomorrow, which will assume global representation of the brand’s wholesale business starting with the fall 2026 collection. The aim is to consolidate Cavalli’s distribution network and expand its reach in the main international markets.

The alliance, announced by the company on Thursday, marks a new step in the restructuring and global expansion of the brand founded in 1970. Tomorrow will work alongside Roberto Cavalli’s in-house team to strengthen its commercial footprint and develop partnerships with major distributors and retailers around the world, spanning from resortwear to eveningwear and red carpet.

“The agreement with Tomorrow allows us to combine our creative vision with their strategic and operational expertise,“ explained Martino Boselli, commercial vice president of Roberto Cavalli. “We are entering a new phase of global expansion in which we seek to elevate the brand’s international presence, celebrating our heritage and committing to innovation,“ he added.

For his part, Stefano Martinetto, CEO of Tomorrow, described the collaboration as “an opportunity to accompany one of the most distinctive voices in fashion.“ For the executive, Roberto Cavalli is “a house with an extraordinary legacy and an enduring global influence”, so the objective is to “support its evolution on the international stage”.

Roberto Cavalli aims to grow in the wholesale channel powered by Tomorrow

The alliance comes at a time of relaunch for the Italian brand, currently creatively led by Fausto Puglisi. The designer, who joined the house in 2020, has consolidated the founder’s signature sensual, maximalist aesthetic, amplifying its visibility through a new generation of female ambassadors and global collaborations.

Under his leadership, Roberto Cavalli has returned to the headlines thanks to the likes of Taylor Swift, Beyoncé, Jennifer Lopez, Dua Lipa and Lady Gaga, as well as recent partnerships such as the collaboration with Kim Kardashian’s brand Skims, launched earlier this year.

Cavalli’s catalog, positioned in the luxury segment, also includes home lines, perfumes, watches, eyewear, children’s fashion and the Just Cavalli collection. Since 2019, the firm has been controlled by Auriel Investment SA, a subsidiary of the Emirati group Damac Properties, owned by businessman Hussain Sajwani, which acquired the brand as part of its diversification strategy in the luxury sector.

With headquarters in London and showrooms in Milan, Paris, Shanghai and New York, Tomorrow has established itself as one of the major accelerators of emerging and established brands in the global market. The group, which combines commercial agency, investment and strategic development, participates in the capital of firms such as Coperni, Charles Jeffrey Loverboy or Martine Rose, and has collaborated in initiatives such as Marni menswear, Diesel Red Tag or the Fear of God x Zegna collaboration.

The company, led by Martinetto, also has a North American subsidiary called Goods and Services, which specializes in launching and scaling independent brands in the U.S. market, with showrooms in New York, Los Angeles, Dallas and Atlanta. In Asia, the company operates a hub in Shanghai aimed at introducing international brands in China and scaling local projects throughout the Asia-Pacific region.