Levi’s Posts Over $4.5 Billion in Sales, Sees Profit Surge in Initial Three Quarters

Levi Strauss, more U.S. and more direct. The U.S. denim giant, one of the biggest American icons, has closed a new quarter immersed in its restructuring plan, having recorded its strongest growth both in its local market and in its own stores. The company’s quarter was also marked by the closing of the sale of Dockers to Authentic Brands.

In total, the group closed the first nine months of the year (ended August 25) with a turnover of 4,516.2 million dollars, 5.4% more than in the previous year’s period. Levi Strauss also recorded an increase in the other financial indicators, up 8.9% in gross profit, which reached 2,805 million dollars, and in operating profit, which stood at 467 million dollars.

The better performance of the business, however, has been reflected in the giant’s profit, which has increased fifteenfold compared to the first nine months of 2024, definitively sealing the fruits of the strategic plan in which Levi’s has been immersed since the beginning of last year, coinciding with the entry of Michelle Gass as CEO.

Levi Strauss has increased its profits fifteenfold in the period from the first nine months of 2024.

Specifically, the group posted earnings of $420.1 million, well above the $28 million it earned in the same period last year. “Having demonstrated our strength in all channels, segments and categories, we feel confident enough to raise our forecasts for the full year,“ explained Gass, who also recalled the “complex macroeconomic scenario”.

By channels, retail sales, which have become the main focus of Levi’s strategic plan since the arrival of Gass, have registered the highest increase, 10.3% year-on-year, to 2,214.8 million dollars. In the wholesale channel, on the other hand, turnover has also increased, although only by 1.2% year-on-year, although they still account for the majority of sales, at 2,301 million dollars.

The giant’s performance in the Americas also stands out as the best in the business, where Levi’s sales increased by 6% in the first nine months, resulting in a turnover of 2,337.8 million dollars. The group’s rise in its home market was equally high in Asia, by another 6%, although sales were well below this, at 843.5 million dollars. In the rest of the markets, Levi’s sales have grown another 3.9% in Europe, with a turnover of 1,229.9 million euros.

Finally, the denim giant separates the sales of its lifestyle chain, Beyond Yoga, through which the company has recorded a turnover of 105 million dollars, 8% more than in the first nine months of the previous year. This is also the first quarter closed by the group since it sealed the sale of Dockers to Authentic Brands at the end of May, but which was formalized at the end of July. The deal was worth at least 311 million dollars, to which a further 80 million dollars may be added depending on the brand’s performance.