Levi Strauss Boosts Leadership Team to Navigate Brand Resurgence

Levi Strauss reshuffles its board of directors. The U.S. denim giant has appointed executive Jeffrey J. Jones II to its board of directors, effective January 21st, 2026. Levi Strauss is in the midst of a relaunch, following a strategic plan aimed at accelerating its transformation to direct-to-consumer.

Upon joining, Jones will serve on both the nominating, governance and corporate citizenship committee, as well as compensation and human capital. “Jones brings extensive experience in consumer insights, brand development and organizational transformation, and has a proven track record of creating significant value for stakeholders,“ said Bob Eckert, chairman of the board of directors of Levi Strauss, in a statement.

The executive has more than 30 years of leadership experience at companies such as H&R Block, a U.S. group specializing in tax and accounting services, where he has served in president and executive management roles since 2017. Previously, he was president of Ride Sharing at Uber Technologies, the mobility and services company, and was head of marketing, as well as executive vice president of Target Corporation, the U.S. retail business. Jeffrey J. Jones II will officially retire on December 31,

Levi Strauss ended the first nine months of the current fiscal year with revenues of 4,516 million dollars, an increase of 5.4%

Levi Strauss has announced the addition of Jones as part of the restructuring and relaunch plan in which the company has been immersed since 2024. The company’s first step was the appointment of Michele Gass as CEO at the beginning of last year, which involved measures such as cutting up to 15% of the global workforce, or the implementation of a “global productivity initiative” called Project Fuel.

This two-year plan aims to accelerate the transformation to direct-to-consumer, thereby reducing the weight of wholesale.

Levi Strauss ended the first nine months of the financial year (ended August 25th) with a turnover of $4.516 billion, which was 5.4% more than in the same period of the previous year. The group also recorded an increase in the rest of the financial indicators, up 8.9% in gross profit, which reached $2.8 billion, and in operating profit, which stood at $467 million.