Levi’s Rides ‘Made in USA’ Wave: Posts 5% Growth and Profit Increase in H1

Levi Strauss capitalizes on the American dream in the midst of the global crisis. The American denim giant, one of the biggest American icons, has closed the first six months of the year with its business soaring. The company has distanced itself from the commercial difficulties that have weighed down the results of other companies in the sector, and has taken advantage of the situation to raise its annual forecasts.

The group closed the first half of the year (period ending June 1) with sales of $2,973 million, an increase of 4.7% over the previous year. The best business performance, however, was recorded in the company’s net income, which soared to $202 million, compared to the $7.3 million it earned in the same period of 2024.

“Given the strength of the first half, and the dynamism of the entire business despite the increase in tariffs, we have decided to raise our growth forecasts for the year,“ explained Harmit Singh, the company’s CFO. He attributed this performance to retail sales, which have become the focus of Levi’s since the arrival of Michelle Gass as CEO at the beginning of last year.

Levi Strauss has raised its annual forecast to positive figures, compared to the fall expected at the beginning of the year

The company’s gross profit amounted to $1,853.4 million, 8.8% more than in the first half of last year, while the operating profit achieved by the company was $299.6 million, compared to only $21.5 million in the previous year.

By markets, the greatest increase in Levi’s sales was recorded precisely in America, where the group recorded a growth of 5.8%, which translates into a turnover of $1,531.4 million. The rest of the markets were also up: 3.4% in Europe, with sales of $803.6 million, and another 3.1% in Asia, with sales of $565.8 million.

In line with its commitment to direct sales to consumers, Levi’s accumulated revenues of $1,503.6 million, 9.8% more than in the first half of a year ago. Turnover through the wholesale channel, on the other hand, remained flat at $1,469.2 million.

“We enter the second half of the fiscal year from a strong position, as our goal of becoming a lifestyle denim brand and a better retailer becomes a reality,“ celebrated Gass.

The momentum in the first half of the fiscal year, in fact, has led the company to raise its growth forecast for the fiscal year to a sales increase of between 1% and 2%, compared to the decline estimated at the beginning of the year, and organic profit growth of between 4.5% and 5.5%, up one percentage point. The company, however, has clarified that these forecasts are based on a trade scenario in which U.S. tariffs on China and the rest of the world remain at 30% and 10%, respectively.