Levi Strauss

The American company Levi Strauss, whose history related to the beginning of denim, continues to be a leader in the business in the world. The company started in 1873 in the United States and today has more than 2,800 stores on five continents.

Levi’s Spain Boosts Revenue to $90 Million with Colombian Expansion

American denim powerhouse has expanded its direct operations into Colombia via its Spanish subsidiary, raking in €31 million in its inaugural year in the Latin American market.

In a strategic move, the U.S.-based firm has welcomed Jeffrey J. Jones to its board. Jones brings an extensive leadership background from his tenure at major companies like H&R Block, Uber, and Target over the past 30 years.

Levi’s Expands European Presence with Flagship Stores Amid Global Relaunch

As part of a major company relaunch, the US denim powerhouse has unveiled two fresh retail locations in Madrid and Milan, riding on the wave of multiplied profits.

Levi’s Teams Up with Microsoft to Streamline Digital Strategy Through AI

Early next year, the US denim titan, backed by Bill Gates’ group, will debut a cutting-edge platform to streamline its management processes through advanced Agentic AI technology.

Denim Market Growth 42% by 2030 as Cotton Costs Climb

The global denim market is set to reach $121.76 billion by 2030, posting an impressive annual growth rate of over 6%. At the same time, cotton prices are climbing, expected to rise by up to 3% over the next two years, while production dwindles.

Levi’s Posts Over $4.5 Billion in Sales, Sees Profit Surge in Initial Three Quarters

The U.S. denim giant has closed a new quarter in its restructuring plan progress, with sales exceeding 4.5 billion dollars and a profit of 420.1 million, fifteen times more than a year ago.

The U.S. company has warned that the growing affection of U.K. consumers for domestic or European brands resulting from tariff measures imposed by Donald Trump could affect sales.

American denim giant appoints Chris Callieri to a newly created role this September, replacing the duties of former COO Liz O’Neill, who retired earlier this year.

Marking a robust performance, the U.S. denim group closed the semester with a $202 million profit, starkly rising from last year’s $7.3 million, and posted nearly $3 billion in sales.

The US denim company has joined a series of fashion retailers that have opted to close their stores in order to stop the propagation of the coronavirus.

Dockers main European market is Spain, which covers 50% of its business in the continent. France, Turkey and Spain represent 80% of sales in Europe.

The US giant has named Monica San Jose as the new vice president of sales for Kontoor Brands for Europe, the Middle East and Africa.

The US denim company has ended the period with a revenue of 5.8 billion dollars.

Yael Garten, data and engineering director of the Silicon Valley technology giant Siri, joins the board of directors of the denim giant.

The chief executive officer of the American fashion retailer is convinced that body scanners will replace the current sizing system.

The company has been impacted by the wholesales channel crisis in the United States, where it reduced its sales by 4% in the third quarter of the year.

However, the San Francisco-based company disappointed the market and its shares shed 6% on Tuesday. Second-quarter revenues rose just 5%, reaching 1.3 billion dollars.

The United States company revealed today that it will offer between 14 and 16 dollars per share, giving the company a value of up to 6.17 billion dollars.

The executive, who managed the Canadian market, will take the position of Santiago Cucci, who after five years has been promoted as Levi’s senior vice-president, based in San Francisco.

The denim company has reached an agreement with Nike’s childrenswear partner in the European region. Haddad Brands will assume the design, production and distribution of Levi’s kids’ collections.

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