H&M Kicks Off Brazil Expansion with Two Stores in Regional Growth Move

H&M’s launch in Brazil, announced in 2023, is already a reality. The Swedish fashion retail group, the second largest in the world, is entering the country with the launch of two stores that will start operating on August 23th and September 4th. For the other two announced, there is still no opening date.

The Iguatemi mall store in São Paulo will open its doors on August 23th, the same day as the national launch of the brand’s ecommerce, with deliveries to all regions of the country. The Anália Franco mall store, meanwhile, will be operational as of September 4th, with an area of approximately 20,000 square foot.

In Brazil, H&M will offer the same seasonal collections available worldwide, adapted to the seasons in the southern hemisphere. The store in the Iguatemi shopping center, with a floor area of approximately 10,800 square foot, will offer women’s wear, while the other stores will also have men’s and children’s collections.

H&M enters Brazil with two openings in shopping centers of 10,800 and 20,000 square foot

“This is a key step in our journey to offer accessible, quality fashion to even more customers across Latin America. We are delighted to finally open our doors in Brazil, a country full of creativity, culture and style,“ Joaquim Pereira, sales manager for H&M Brazil, said in a statement.

With the arrival of the new stores, the company has also established a logistics center in Extrema, in the state of Minas Gerais in the southeast region of Brazil, between São Paulo and Rio de Janeiro, according to Brazilian media reports.

Earlier this year, the company also announced the opening of its first store in El Salvador, scheduled for mid-2025. During the presentation of its fiscal year results, it had already announced its intention to open around 80 stores by 2025, most of them in “growth markets”, while it plans to close 190 stores in established markets.

The Swedish chain has been operating in Latin America since 2012. H&M is currently present in Mexico, Peru, Uruguay, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Panama and Costa Rica. Next step will be Venezuela, as reported by Modaes. 

In the first six months of the year (period from December to May), the Swedish group posted sales of 112,047 million Swedish kronor ($11.70 billion ), a 1% decline compared to the same period last year. Along with the drop in sales, H&M’s profit for the half-year fell another 27.8% to 4,541 million kronor ($474.5 million).