Spanish Fashion House Adolfo Domínguez Makes Georgian Debut with New Outlet

Adolfo Domínguez continues its expansion. The Spanish fashion group has opened the doors of its first outlet in Tbilisi, capital of Georgia, after having landed in markets such as Argentina and Lebanon in recent months. The outlet, which sells the brand’s women’s fashion and accessories collection, seeks to strengthen its presence in Eastern Europe and Western Asia.

The new store is located on Gamarjveba Street, which is part of Tbilisi Outlet Village, the first international-standard outlet complex in the Caucasus, located on the eastern outskirts of Tbilisi. The store has been designed with the brand’s classic concept.

With this new opening, the company adds four new markets this year, as well as new outlets to its retail network. In March, Adolfo Domínguez continued its expansion in Japan with the opening of a new store in Shinjuku, one of the busiest shopping districts in central Tokyo. In mid-year, the Spanish company opened a new point of sale in Turkey, in the Emaar Square Mall in Istanbul.

Adolfo Domínguez also expanded its network of points of sale in Lebanon at the end of September, with the opening of two new stores in the country’s capital, one in the ABC Dbayeh shopping center and the other in the ABC Verdun shopping center. In the last month, the company has made its debut in the Argentinean market, with its first store located in the Patio Bullrich shopping center in Buenos Aires, and in Andorra, with the opening of two outlets in the country.

Adolfo Domínguez posted black numbers for the first time in fifteen years in its latest results published in November

At the close of its last fiscal year, Adolfo Domínguez had a commercial network of 371 points of sale internationally, with a physical presence in 51 countries and an online presence in another 31 markets.

In mid-September, the company announced that this year it has put its focus on the Middle East after posting sales growth in the region of 41% in the first quarter of the year. Europe, its main market, continued to perform well, with a 2.9% increase. It is closely followed by Mexico, the second largest source of revenue for the brand, with 42.6% of its sales coming from outside Spain, the highest figure in the last 10 years.

Adolfo Domínguez ended 2024 as the third consecutive year in profit, after years in the red and executing an aggressive restructuring plan. At the end of November, the company reported that it closed the first half of 2025 in the black for the first time in fifteen years. The company posted a profit of €79,000, compared to a loss of €625,000 in the same period of 2024. At the same time, sales rose by 5.4% to €65 million and ebitda increased by more than 37%.