Momad Kicks Off in Madrid with Over 200 Brands Alongside Intergift and Bisutex

Momad starts this Thursday its winter edition at Ifema Madrid. The fair, scheduled from February 5th to 7th in Hall 10 of the fairgrounds, will bring together more than two hundred brands from fifteen countries with an offer aimed at the professional channel covering fashion, footwear, accessories and bath.

The edition will combine continuity and rotation. In addition to the usual base of exhibitors, 46 new companies will be added, renewing the offer of the professional show.

Ifema also reinforces the weight of the local fabric during the event. Momad will bring together more than a hundred Spanish brands and will place the made in Spain as an argument of product, design and quality at a time when the multi-brand is once again demanding differentiation and service. This strategy follows in the footsteps of the roadmap already deployed in the runway events of MBFW Madrid, also led by Asier Labarga.

Momad will return to Ifema’s pavilion 10 between February 5th and 7th

Sustainability will once again have its own space under the Conscious Boutique format, which brings together fifteen brands under responsible and circular fashion criteria. Among the participants are Circu, Pacifique Sud, Saint Martin, Disoal, Dando Un Paseo, Escorpion, Nekane, Brax or Costa y Soler.

As a novelty, this environment incorporates garments developed with biomaterials by students of the Creative Campus of Universidad Europea. The project lands in the form of experimental pieces, with materials of vegetable origin and composites applied to the design, from the bag to the garment.

Momad also recovers the Metro Space, the area oriented to premium brands, with six showrooms grouping 27 firms and presenting collections for the fall-winter 2026-2027 season.

The space brings together portfolios of operators and agencies: Flo&Clo, Club Voltaire or Montereggi (Cps Comproser); Passioni, Fly Girl and Gardeur (Difusion Moda); and firms such as Cinzia Rocca, Oakwood or Yaya, among others. The return of this area seeks to organize the medium-high and premium range offer within the show and make it easier for specialized buyers to read.

Momad’s agenda is completed with its catwalk and a program of professional contents. The days include fashion shows and round tables focused on sustainability, technological innovation, use of data in retail, artificial intelligence and brand building. Momad Talents by Isem, the competition aimed at supporting new brands, is part of this framework. Lebago and Palaish have been first and second classified and will have their own space to show their collections.

The event coincides with Bisutex and Intergift, a simultaneous event with which Ifema seeks to concentrate visits and purchases in the same professional trip. For the sector, the February edition works as a pulse-taking before July, when Momad will debut a new format on its own, abandoning its usual celebration in early September.