LVMH Tightens Grip on Loro Piana with $1 Billion Stake Boost to 94%

LVMH raises its stake in Loro Piana. Coinciding with the presentation of its annual results, the French group confirmed on Tuesday the partial repurchase of the shares held by the Loro Piana family, an operation executed in 2025.

Through this operation, Bernard Arnault’s group has raised its stake to 94% from 85%, after acquiring an additional 9% for €1 billion through a call option, exercised under the terms of the agreement sealed in 2013. With this move, the Italian brand is valued at 11 billion euros.

Maria Luisa and Pier Luigi Loro Piana will keep their seats on the board of directors. LVMH framed their continuity in the preservation of the house’s legacy and in the strategic monitoring of the next stage of growth.

The houlding took 80% of Loro Piana in 2013 for €2 billion, at an enterprise valuation of €2.7 billion. The option now executed was part of that deal and culminates an integration process that the group has been fine-tuning for more than a decade.

LVMH strengthens its investment in Loro Piana, which began in 2013

LVMH does not break down sales by brand, but the market places Loro Piana as one of the assets with the greatest traction within fashion and leather goods. Industry sources estimate the business at around €2.5 billion and place it as the division’s third largest driver, behind maisons Louis Vuitton and Dior.

At the top, the brand strengthened its executive profile with the appointment of Frédéric Arnault as CEO, following his time at the helm of LVMH’s jewelry division. He replaced Damien Bertrand, who became co-CEO of Louis Vuitton.

With roots in the wool and fine fabrics trade since the early 19th century, the company was established in 1924 in Quarona (Italy) and built its leap from textiles to luxury. Today it combines ready-to-wear collections, accessories and an interiors line with the manufacture of high-end textiles, also as a third-party supplier.

The brand business relies on fiber control and a specialized supply chain, with vicuña in Peru, cashmere in Mongolia and fine wools in markets such as New Zealand and Australia. In retail, Loro Piana has overhauled its commercial network with moves such as the expansion of its New Bond Street store in London and the opening of a flagship store on Rodeo Drive in Los Angeles.

The announcement comes against the backdrop of the group’s annual results, presented on Tuesday. LVMH closed 2025 with a turnover of €80,807 million, down 1% in organic and 5% in reported figures. Operating income stood at €17.755 billion, with an operating margin of 22%, while net attributable profit reached €10.878 billion. In his speech, Bernard Arnault defended the group’s solidity and pointed to the strength of local demand and the “desirability” of its brands as levers to sustain the business.