G-Star Initiates Workforce Reduction Amid Restructuring Efforts

G-Star is undergoing a restructuring process. The Dutch group, which specializes in denim fashion, aims to “reduce complexity” within the organization, while improving efficiency. This action will involve cutting 75 jobs, according to a press release.

The company’s CEO, Rob Schilder, believes that simplifying the organization “strengthens the focus” of the company, which will become “more agile” to “better serve customers” and “achieve sustainable growth”.

G-Star currently has around three hundred stores in sixty countries and is available in more than 5,000 points of sale worldwide and in the online channel.

G-Star was acquired by WHP Global, also owner of Lotto, in 2023

The company announced in April last year the appointment of Rushemy Botter and Lisi Herreburg, designers from the Dutch firm Botter, as creative directors of the brand, charged with “exploring new possibilities” for the brand.

In 2023, WHP Global, a company specializing in brand management that also owns Lotto, acquired the company, which today also has a stake in Rag & Bone and Bonobos, an American fashion company.

G-Star Row began its trajectory in 1989, when Jos van Tilburg founded the company. After becoming one of the world’s largest groups in the denim industry, the firm entered a downturn that led it to execute an international restructuring in 2020.