Ciff Strengthens Ties in Copenhagen with 10 Corso Como and Fashion Tech Hub

Ciff wants its winter edition to function as a letter of introduction to a strategy it has already been building. The Danish fashion trade show is projecting its alliances, more curation and more content around the business to defend its role as a meeting point for the sector in northern Europe. The trade show, which will hold its 66th edition from January 27 to 29 at the usual Bella Center Copenhagen venue, will concentrate two new features to impact the visitor’s journey from arrival: a space signed by the multi-brand 10 Corso Como at the entrance and the premiere of TechCreate, its new pole of technology applied to fashion together with Delogue.

As in its last appointments, the event will again rely on the global calendar effect of the city. In parallel to the trade show, Copenhagen Fashion Week will hold its autumn-winter 2026 edition from January 27-30, 2026, reinforcing the professional traffic and international context in the same week.

The move fits in with the repositioning that Ciff has been advocating in recent years. In a demanding and changing context for the professional trade show sector, the fair seeks to affirm its leap from a wholesale event to a hybrid platform, with more programming and a more explicit focus on partnerships and sustainability. In this shift, the organization has strengthened its structure with projects such as Ciff Village and operations such as the integration of the Revolver trade fair (in the past, the main event of the competition) under the umbrella of the same show.

Ciff will open the fair with 10 Corso Como and 6,500 square feet of store

The recently announced collaboration with 10 Corso Como will materialize in a curated space with product available for sale, going a step beyond the role of the salons as exhibition spaces. With a total area of 6,500 square feet, the area will be located at the entrance of the fair. The format will mix fashion, design, beauty, books and lifestyle, as well as a café experience reinterpreted in a Nordic key, with a selection of Scandinavian brands chosen by the Milanese concept store.

“10 Corso Como has always been about dialogue, between fashion, art and culture,“ said Sofie Dolva, director of Ciff, at the announcement of the partnership. “Opening Ciff 66 with its universe is a statement and a celebration of creative exchange; this collaboration bridges Milan and Copenhagen, between heritage and innovation.“ This is not the Danish fair’s first synergy with the Danish market, as for several editions it has been carrying out a close collaboration with the Florentine men’s fashion fair Pitti Uomo.

On the part of 10 Corso Como, Tiziana Fausti has framed the landing in Copenhagen as an extension of the cultural crossover that sustains the Milanese project, with the aim of integrating the Scandinavian design language within its narrative and activating a dialogue with the local creative community. In the same vein, the fair will present the edition under the Ciff Super concept and maintain its connection to the city’s ecosystem with the return of the NewTalent showroom within the show, underlining its strategy of reinforcing curation and programming beyond the product.

The second axis will take shape under the TechCreate concept, with an area to bring technology applied to fashion to brands and buyers. The initiative will focus on tools and data to improve processes in design, production and retail, with sustainability as a central use case.

Likewise, this bet will be supported by the permanent muscle of Ciff Village, the community of showrooms in Bella Center that the organization presents as the show’s operational base during the year. According to the fair itself, the space totals 215,000 square feet and brings together nearly 500 brands on a permanent basis, with access during the event and by appointment during the rest of the calendar. In its last summer event, held between August 5 and 7, the event directed by Sofie Dolva managed to gather around 200 international brands.