Adidas

The history of Adidas, the world's number two in sports fashion, began in 1924 in the German town of Herzogenaurach, where brothers Adolf and Rodolf Dassler founded Gerbüder Dassler Schuhfabrik, specializing in athletic shoes.

Analysts suggest a slowdown in the growth trajectory of sportswear companies, as these brands struggle to maintain their presence in everyday wardrobes. The German titan now faces additional pressure from Nike.

US Court Dismisses Appeal Against Adidas Over Ye Partnership Termination

The U.S. judicial system has ruled in favor of Adidas, concluding that the company did not deceive its investors about antisemitic conduct, highlighting that the inherent risk in partnering with controversial celebrities like Kanye West was evident.

Adidas Bolsters Running Strategy, Taps Former McKinsey Exec to Lead Charge

German company appoints Patrick Nava to spearhead its global running division, bolstered by flagship franchises such as Adizero and Supernova. Nava joined the team in 2019 after tenures at McKinsey and Gap.

Adidas vs Puma: Europe Aim for a Sporting Comeback

While the first is on the offensive, the second is trimming and tweaking. Both have spent recent years indulging in the unpredictable world of fashion, and now they are poised to leverage sports and technical wear to either gain or reclaim market share.

While the company achieved impressive results throughout the year, it faced setbacks in the third quarter in its footwear segment and within the US market. Still, the company has increased its annual projections.

Adidas Boosts Forecast for 2025, Projects 12% Growth in Q3

The company proudly claims triumph over tariff impacts, projecting enhanced profits for the period. Anticipating a robust fiscal year, the company eyes a 9% revenue surge.

A potential merger could create the largest sneaker portfolio in the market, with the category having become a driving force in sports. Adidas would contribute icons like the Gazelle and Superstar, while Puma would bring the Suede and Speedcat to the table.

Fashion industry cyberattacks have surged over the past year, with projected costs for major conglomerates hitting $10.5 trillion by 2025, marking a 300% increase from 2015.

Having been with Adidas since 2005, the executive now takes on a pivotal role at Puma. Hubert is tasked with managing global sourcing, with additional responsibilities in sustainability, development, and logistics from September onwards.

The German company’s recovery momentum remains steady with prudent guidance for upcoming quarters, posting €12.10 billion in revenue and €798 million in net earnings for the first half.

Adidas joins a growing list of major retailers who have also taken the decision to close their stores over the coronavirus,

Adidas has announced that its business in China has fallen between $908 million and $1.1 billion in the first three months of 2020.

The sports fashion company ended its last year with 23.6 billion euros (26.8 billion dollars) in revenue and with a profit of 1.98 billion euros (2.2 billion dollars).

Adidas, Reebok or Patagonia lead the list of the most transparent companies in the sector, with a 70% transparency score, according to Fashion Revolution Transparency Index 2019 of Fashion Revolution.

The Asia-Pacific regions are the ones that contribute the most to the global business of Adidas, with a revenue of 2.1 billion euros (2.3 billion dollars) until September 2019, although China’s specific share remains unknown.

According to The Sustainable Cotton Ranking 2020 report, sustainable cotton production is expected to increase by 30% this year.

The Hague Court of Appeal has given the reason to H&M after 23 years of legal litigation against the German company for the use of this design in its sportswear.

Nike, Gucci, and Adidas power through the ranking by improving their positions, according to the latest edition of the Brand Finance report.

The Swoosh brand, which grows at double-digit rates in the Old Continent, expects to exceed 10,000 million dollars annually in sales and end 2020 with record turnover in the country.

Adidas opens new hub in New York City of more than 45.000 square feet. The space houses office space and showrooms with latest products and collections.

Yeezy, the Company promoted by the American singer, Kanye West, plans to open a prototype design production facility in the northwestern part of Wyoming, Cody.

The German company has just opened new headquarters in New York after doubling its sales in the market in two years.

The German sportswear company will close high-tech robot facilities in the two countries before April 2020 while suppliers in Asia will adopt some of these processes.

The Italian luxury group has signed a deal with the German sportswear company for the launch of a new collection.

The German sportswear company has ended the third quarter with a revenue of 6.4 billion euros (7.1 billion dollars).

Eric Liedtke has been employed by the German company for the past 25 years and was responsible for Global Brands, leading collaborations with Kany West, Pharrell and Beyoncé, among others.

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