Adidas Profit Climbs 52% as Brand’s Popularity Fuels Growth Through September

The Adidas brand is enjoying a good moment and the German group’s results are showing it. Boosted by its classic sneaker models (from the Samba to the Campus to the Gazelle), the company ended the first nine months of the year with a 52.17% increase in net income and a 5.73% rise in sales.

In the third quarter, profit returned to normal and grew by 1.89%, while sales rose by 2.98%, reaching €6.63 billion, “the highest quarterly figure achieved by the group in its entire history”, according to Bjørn Gulden, CEO of the group, during the presentation of results.

“The environment is volatile due to rising tariffs in the U.S. and great uncertainty among retailers and consumers around the world, but our teams are working hard and our brand and products are well received by consumers,“ he added.

Adidas closed the first nine months with sales of €18.73 billion

Adidas ended the first nine months of the current financial year with sales of €18.735 billion, an increase of 5.74% compared to the same period in 2024.

The company’s operating income for the year to date rose by 47.81% to €1.89 billion, while net profit rose by 52.17% to €1.29 billion.

In the third quarter, the company’s operating income continued to rise, with an increase of 23.08%, reaching €736 million. Net income, on the other hand, rose by 1.89% to €485 million.

In the last quarter, the company improved its gross margin by 0.5 points to 51.8% “despite the unfavorable effects of exchange rates and tariffs”. In the first nine months, the gross margin reached 51.9%, up 0.8 points.

In the third quarter, footwear sales, the driving force behind the group’s business, fell by 1%

U.S. sales slumped in the third quarter

Europe remains the group’s largest market, with sales of €2.32 billion and growth of 8%.In the United States, on the other hand, the company recorded a 5% drop in sales, which stood at 1,298 million euros, impacted by exchange rates.

Adidas stagnated in China, with sales of €947 million in the third quarter, while in Latin America it grew by 6% and in other emerging markets by 3%.

In addition to a slowdown in the United States, the German group also weakened in the third quarter in its footwear business, whose sales fell by 1% to €3.75 billion. Apparel sales, on the other hand, rose by 11% and accessories sales fell by 3%.