Adidas and H&M lead the use of sustainable cotton in fashion

Adidas and H&M, leading the way in the use of sustainable cotton. Both companies are the two companies in the fashion business that have the highest weight of sustainable cotton in their collections, according to the ranking The Sustainable Cotton Ranking 2020.

In 2018, Adidas pledged that 100% of the cotton used in its collections be sustainable, while H&M has drawn up a plan for 2030 that passes through all its materials being recycled or from sustainable sources.

According to the report, sustainable cotton production is expected to increase by 30% this year. Currently, only 25% of the cotton used by companies in the fashion sector is sustainable.

In parallel, according to the farmers surveyed for the report, they claim that 75% of the cotton sold as standard is sustainable. The Sustainable Cotton Ranking 2020 points to cotton made in Africa and Better Cotton as the most important certifications in the sector.