Bjørn Gulden

Bjørn Gulden has been Chief Executive Officer of adidas AG since January 1, 2023, when he succeeded Kasper Rørsted. He holds a Bachelor of Business Administration from the University of Rogaland, Norway, and an MBA from the Babson Graduate School of Business, USA. Gulden first worked at adidas between 1992 and 1999, most notably as Senior Vice President of Apparel and Accessories. He later served as CEO of Puma for nine years starting in 2013, and before that held leadership roles at Pandora, Deichmann, Rack Room Shoes, and Helly Hansen.