Pearls and Fantasy: Pandora’s Bridgerton Capsule Hits Stores

Pandora launches a series collaboration. The Danish jewelry company has presented a collection inspired by the romanticism of Bridgerton, the Netflix and Shondaland series that premieres its fourth season on January 29th. Fourteen pieces make up Rule to Love By, the capsule that reinterprets historical motifs, fantasy and details in crystal and pearls through a campaign starring the actresses of the series themselves, Hannah Dodd and Claudia Jessie.

Evoking the symbolism and elegance of the Regency, the historical moment in which the plot of Bridgerton takes place, the jewelry company has developed fourteen pieces that include rings, bracelets, pendants and earrings.

Pearls, glitter, color and lots of fantasy will land on Pandora’s online platform on January 15th, as well as in its physical points of sale internationally. The capsule has been presented by actresses Hannah Dodd, who plays the role of Francesca Stirling, and Claudia Jessie, who plays Eloise Bridgerton, who have worn the new pieces in the Pandora campaign.

Pandora has launched 2026 with the appointment of its new CEO, Berta de Pablos-Barbier

Pandora already has another on-screen collaboration. In 2024 it launched an exclusive capsule inspired by Stranger Things, another Netflix hit.

The company, which has started the year with the appointment of its new CEO, Berta De Pablos-Barbier, scored a 6% growth in sales at the end of the third quarter of the financial year, reaching 6,269 million Danish kronor ($978 million) and maintaining its annual forecasts for 2025.

Comparable growth stood at 2%, while network expansion has added an additional four points. Operating profit reached DKK 880 million ($137.3 million), representing a margin of 14%, in line with Pandora’s forecasts.