Marquee Brands Expands Portfolio Towards Twenty with Strategic Buyout of Stance

Marquee Brands expands its portfolio. The company has acquired Stance, the well-known U.S. sock company with collaborations in the world of sports and entertainment, as part of its acquisition-driven expansion of its brand portfolio.

Marquee Brands bases its business on the purchase of historic brands, which it relaunches by investing in marketing and communication and monetizes through royalties from licensing agreements with partners around the world.

Heath Golden, CEO of Marquee Brands, will share the global license of Stance with his partner, United Logwear and Apparel Co. both of which will manage the company’s operations in all territories except China.

Marquee Brands generates, through its portfolio of 19 brands, $4.2 billion in retail sales

Stance is known primarily for its sock offerings, but in recent years the brand has expanded into other categories, such as T-shirts and underwear, establishing connections in the world of sports and training, with collaborations with the NBA, Diseney or Hollywood icons.

The company operates in 42 countries and has a network of more than 1,100 stores between wholesale accounts in the United States, e-commerce, international distributors and own stores. United Logwear will lead the design, development, retail and distribution of socks and underwear in both physical and online stores.

Marquee Brands, meanwhile, was born in 2014 by the investment group Neuberger Berman, which controls the company through several of its funds. The company’s big deal took place in 2019, when it struck a deal to take over the Martha Stewart brand, a media and merchandising platform founded by the American TV host specializing in lifestyle and cooking.

With Heath Golden as CEO, Marquee Brands currently has a portfolio of 19 brands generating $4.2 billion in retail sales and more than 325 partners in more than 100 countries.Although the weight of home and kitchenware is high in its portfolio, Marquee Brands owns, for example, Bbcg Maxazria, Ben Sherma, Isotoner or Destination Maternity.