LVMH Strengthens Watch Division with Stake in Swiss La Joux-Perret

LVMH strengthens its watchmaking division with a new industrial alliance in Switzerland. The French luxury group has taken a minority stake in the manufacture La Joux-Perret, specialized in the development and production of high-end movements, according to a statement sent Wednesday.

The operation, the amount of which has not been made public, is accompanied by a strategic commercial agreement aimed at providing new production and innovation capabilities to the maisons of the division, including TAG Heuer, Hublot and Zenith.

In recent years, LVMH’s watch brands have maintained partnerships with La Joux-Perret. Since 2022, TAG Heuer has been working with the manufacture on the development of a solar quartz movement, used in its Aquaracer and TAG Heuer Formula1 collections. This technology, which illustrates the know-how of Swiss Made, has boosted a relationship that was extended with the movement that currently equips the Rope model of Tiffany&Co.

According to LVMH, both parties share a long-term vision focused on technical excellence, sustainability and precision.

For Jean-Christophe Babin, president of the group’s watch division, the agreement “strengthens ties” with a close partner. “Its technical mastery, industrial excellence and roots in the Swiss watchmaking fabric make it an ideal partner for our maisons,“ he explains; “together, we will be at the forefront of high-precision sustainable movements thanks to unrivaled expertise in solar energy.

LVMH expands its watchmaking muscle with investment in La Joux-Perret

For his part, Yoshitaka Oji, president and CEO of Citizen Watch Group, welcomed LVMH’s entry into the capital of its subsidiary. “This participation and the strategic agreement with a key partner confirm the recognition of our expertise and are a powerful driver to accelerate the long-term development of La Joux-Perret,“ he says.

LVMH’s watch division, which groups TAG Heuer, Hublot and Zenith, stresses that this operation is in line with its plan to consolidate partnerships with manufacturers of excellence and strengthen its investments in Switzerland, “the heart of world watchmaking”, where the group currently has 16 manufactures.

La Joux-Perret, based in La Chaux-de-Fonds, employs some 140 people and masters the entire value chain, from development and production to final assembly. Founded more than a century ago, the manufacture was acquired by Citizen Group in 2012 and maintains its operational independence, like the rest of the Japanese conglomerate’s brands.

The transaction comes at a time when the French group has moderated its decline and is once again showing signs of dynamism. LVMH closed the first nine months of 2025 with sales of €58.09 billion, down 4% from the previous year, driven by the recovery of Sephora and improvement in Asia. In watches and jewelry, the division increased sales by 1% in organic terms to €7.40 billion, supported by the expansion of Tiffany&Co. and the technical innovation of TAG Heuer.