Levi Strauss Teams Up with Microsoft to Streamline Digital Strategy Through AI Innovation

Levi Strauss is launching to optimize its internal structure hand in hand with Microsoft. The U.S. denim group has teamed up with Bill Gates’ tech giant to launch a platform with agentic AI, or AI agents. This tool, which will be operational in early 2026, aims to automate and accelerate part of Levi Strauss’ internal business management processes.

“As we roll out the different tools, our teams will gain greater access to information that will help them work more efficiently and, ultimately, our customers, to better serve all channels,“ explained the company’s CEO, Michelle Gass.

The platform, built on Microsofts Teams, will be installed in the company’s system, with AI agents present in different departments, such as human resources, operations or IT, which will feed the central agent to discover new ways to gain efficiency. The company has highlighted the importance of generating these synergies between departments, especially due to the size and type of business of the group.

Levi’s will integrate the platform into its operating system to simplify administrative tasks

“We have a presence in more than 100 countries and 50,000 distribution points, as well as relationships with many retailers around the world,“ explains Jason Gowans, director of digital and technology at Levi’s, in an interview with WWD. This means, he explains, that the group is constantly working with accounts payable and receivable and open orders with its wholesale customers. “A lot of it is handled manually,“ he explains.

“We’ve been using AI to look closely at all those processes, break them down and discover where there are opportunities to automate and speed up the way work is done,“ Gowans adds. The company also highlighted in a statement that this new tool stands as a “crucial step” in its strategy to become the leading retailer in its segment, focusing on the direct-to-consumer business, one of the pillars of Levi’s strategy since Gass’ arrival at the helm of the company.

“The new tools we are developing, as well as the partnerships we have established, will enable us to accelerate our goal of generating $10 billion in revenue and lay the foundation for operational excellence and agility within the industry,“ she said.

Along with the agentic AI platform, the U.S. giant has also launched two other AI tools. The first, Outfitting, an addition to the Levi’s shopping application that improves recommendations to users, and the second, Stitch, for store employees. Through it, workers will be able to access product information in a more agile and “conversational” way.