Asos Names Aaron Izzard as New CFO in Leadership Reshuffle

British fashion ecommerce group Asos announces the signing of a new CFO. He is Aaron Izzard, who takes over from Dave Murray. Murray leaves the position one year and two months after being appointed. He will take over on July 1.

According to Reuters news agency, Murray is leaving with the intention of pursuing other career opportunities. Izzard, meanwhile, joined the company as head of retail finance in 2017. In his eight-year career at the platform, he has held various finance positions.

Earlier this year, Asos, led by José Antonio Ramos, decided to merge the commercial and customer areas by integrating their functions into a single department. The company introduced a cross-functional team that aims to ensure that its Topshop and Topman brands can operate independently.

Asos announces new appointment, replacing Dave Murray after one year and two months in the role.

On the other hand, Asos is also facing the consequences of Donald Trump’s trade war. In April, however, the company assured that it was well positioned to withstand the impact of tariffs, and posted a rise in half-year earnings. The retail group is moving into a competitive market, with Shein and Temu gaining ground in its core markets, the UK and the US.

The company closed the first half of the current financial year by halving its red numbers, even though its sales continued to fall. At the end of the period (ended March 2) , the loss stood at £56.2 million (65.7 million euros), compared with a loss of £121.7 million (142.2 million euros) for the same period in 2024.

The company’s gross profit, meanwhile, fell by 3.31% to £584.2 million (€682.7 million). At the end of the first half, the gross margin stood at 45.2%, compared with 40.3% in the same period of 2024.