Birkenstock Hits €2.1 Billion in Sales, Boosts Profits by 81.8% in 2025

Birkenstock increases sales and boosts profits. As already predicted in September, the German company specializing in footwear products has surpassed the two-billion-euro barrier in turnover at the end of the fiscal year. Specifically, it posted a turnover of €2.097 billion, 16.2% more than in 2024.

Likewise, Birkenstock has shot up its profit by 81.8%, from €191.6 million at the close of 2024 to €348.33 million for this fiscal year, practically €157 million more in earnings. Birkenstock’s gross operating profit (ebitda) increased by 26.94% to €663.08 million.

This is a positive development also reflected in the last quarter of the company’s fiscal year, which closed on September 30th. Birkenstock posted a turnover of €526.34 million in the last three months to September, 15.49% more than in the same period last year.

Birkenstock closed the 2025 fiscal year with a profit of €191.6 million 

Profit increased by 78.9% in the quarter to €93.87 million. During the period, ebitda increased by 13.72% to €144 million.

All regions in which Birkenstock operates have grown this year, with the Americas remaining its main market. In 2025, the territory posted sales of €1 billion, 15% more than in 2024, when turnover was below €1 billion. Emea (which includes Europe, the Middle East and Africa) increased its turnover by 14% to €785.2 million. The Asia-Pacific region also grew by 31% to generate €221.82 million.

The B2B business is the fastest-growing and the one that generates the most revenue. Specifically, it posted a 20% increase to €1.29 billion. DTC, on the other hand, advanced by 11% to €794.8 million.

Birkenstock CEO Oliver Reichert said that, looking ahead to 2026, the company expects “continued strong consumer demand and double-digit growth.“ He adds that, at present, its growth rate could be even higher, but its strategy is not to saturate the market and to maintain a more controlled supply.