Asics Reports Over 30% Profit Leap by September, Revises Forecasts Upward

The Japanese Asics Group is benefiting from the good momentum of its brand. While industry giants such as Nike and Puma are in the doldrums and others such as Adidas are turning to technical sports, Asics is sticking to its sports-related positioning and boosted its profit by more than 30% in the first nine months of the year. The company has raised its forecasts for 2025 as a whole.

According to the sports equipment company, at the end of the first nine months of the fiscal year (period ending September 30th), its sales stood at 625,055 million yen ($4 billion), an increase of 18.95% compared to the first nine months of last year.

The group’s profitability has risen even further. Thus, Asics’ operating income between January and September increased by 39.42% to 127,606 million yen ($827.6 million), and net income rose by 32.91% to 86,314 million yen ($559.8 million). The company’s gross margin increased by 1.1 points to 56.5%.

Asics benefited from the “particularly” positive performance of SportStyle and Onitsuka Tiger

This is the first time that Asics’ sales in this period have exceeded 600 billion yen (more than $3.8 billion). All of the group’s product categories lifted sales, with SportStyle and Onitsuka Tiger scoring a “particularly good” performance. “These categories are maintaining high levels of performance and increasing profits for the entire company,“ Asics said.

By market, group sales rose in all regions. In Japan, the group posted growth of more than 30% thanks to a rebound in tourism. “In North America, there was a steady improvement in profitability, with net sales up 7.9% and operating margin up 3.5 percentage points to 14.2%,“ the company explained.

With the presentation of results, the group has revised upwards its forecasts for the current year, which will end on December 31st. The company anticipates sales of 800 billion yen ($5.1 billion), an operating profit of 140 billion yen ($908 million).