Alohas Debuts in Denmark: Spanish Brand Expands Footprint in Copenhagen’s Fashion District

Alohas continues to put flags on the map. The Spanish footwear and accessories company has just launched its first store in Denmark, at number 10 Kronprinsensgade, in the center of Copenhagen. The store, which opened its doors on November 28th, marks its landing in the country and expands the presence of the Barcelona-based brand in the main European capitals.

“Copenhagen has always been a global benchmark for style and creativity, and opening here is a natural step in Alohas’ journey,“ says Alejandro Porras, founder and CEO of the company, who also points to the growth of its community in Denmark as one of the factors behind the opening. To support this development, the brand has carried out various activations over the last few years, in addition to having signed up to participate in the Ciff trade show.

The store replicates the brand’s on-demand model, just like other in-house stores. The customer can try on each design and, once the order is placed, the product is manufactured and shipped directly to the customer’s home. A limited stock of the best-selling models allows immediate purchase for those who do not want to wait. The company thus maintains in Copenhagen the scheme with which it has grown in other markets, based on the manufacture of footwear and accessories in workshops in Spain and Portugal and on a lean production that seeks to reduce surpluses and control inventory.

The breakthrough in Denmark comes after a year of intense activity in the physical channel, after having grown in its first years as an online and wholesale-oriented company. In 2024, the company made the leap to retail with openings in Madrid and Barcelona, which served to test its on-demand model at home in its own stores before crossing borders.

Alohas accelerates its international roadmap with its landing in the Danish market

From there, expansion has focused on shopping districts with a strong fashion and tourism focus. In February 2025, Alohas made its debut abroad with a temporary space in Paris and a boutique in Milan, as its first foray into Europe’s major capitals. Just three months later, the company led by Alejandro Porras landed in Amsterdam with a store in the Negen Straatjes neighborhood and signed its first opening in the United States with a boutique on Elizabeth Street, in the Nolita neighborhood, just minutes from Soho.

The next move came in September, when Alohas consolidated its commitment to Le Marais by moving its temporary Parisian store to a new fixed location on rue Vieille du Temple and set course for London, where it later opened a store on Beak Street in the Carnaby area. Copenhagen now joins this tour as a first step in northern Europe.

In parallel, the online business remains the main driver. In 2024, Alohas achieved a record turnover of €34 million and 95% of its sales came from the online channel outside Spain, which explains why it continues to operate with a digital-first approach and uses the behavior of its international community to decide where to open. The company complements its own channel with wholesale, through a network of more than 1,000 international points of sale.

Beyond the physical deployment, Alohas continues to promote marketing actions. The company has launched the Always Latte Club in London and Milan, an initiative that, from December 5th to 7th at Café Vins and from December 10th to 15th at Eris Milan, offers drinks in partner cafés to customers who visit its stores and register in its database. The activation, designed as a hook for the start of the Christmas campaign, aims to strengthen the link with local customers and increase store traffic.

Beyond these campaigns, the company founded in 2015 continues to evaluate new openings in European cities such as Berlin and Lisbon, and is also studying flexible formats, such as franchises, in more complex markets.