Alohas Expands Footprint in Europe: Opens New Store in Paris and Lands in London

Alohas goes on and on. The Spanish footwear company is increasing its commitment to international markets, accelerating its strategy of expanding its own locations in key capitals for its business. At the end of August, the brand headed by Alejandro Porras raised the shutter on a new store in Paris and is finalizing the details of its next landing in London, which will take place in September.

In the French capital, Alohas has reaffirmed its commitment to the trendy district of Le Marais, where it has so far operated a temporary store to test the market’s performance. Initially located at 120 rue Vieille du Temple, in an area where the brand shared the limelight with other major names in the footwear industry such as Camper and Salomon, the store has now closed its first pop-up experiment.

Thus, the company has moved to number 75 “staying in the same environment, but with a renewed brand proposal”. According to Alohas, the change responds to the company’s growth in the French market and the ambition “to offer an even closer experience to its customers”.

In addition to the marketing of its iconic models and new collections, the space is also committed to the testing of models for purchase on demand at a later date. The move also comes in the days leading up to the start of the season’s fashion fairs and fashion weeks, which will enliven the capital’s 3rd arrondissement with showrooms and events.

Alohas to open its first London store in September

Although the exact opening date has not yet been communicated, Alohas has anticipated to Modaes that its first physical store in London will open its doors later this month. Located at 45 Beak Street in Carnaby, the boutique will land in an artery in which brands such as the Danish Samsoe Samsoe, the optical specialist Moscot or cosmetics firms Le Labo, Lush Cosmetics or Aesop have already established themselves.

“This is an incredibly exciting milestone for us -celebrates Alejandro Porras-; London has always been a global benchmark for style and creativity, and opening here feels like a natural step in Alohas’ journey.“

As the company’s CEO explained to Modaes, the company’s future priorities include the opening of its own stores in the main markets for its business, such as the United States and the European continent. Last year, in which the company achieved a record turnover of 34 million euros, 95% of sales came from the online channel outside Spain.

The company made the leap to retail in 2024, when it launched three stores in Spain, specifically in Madrid and its native Barcelona. Throughout the current year, Alohas has taken its first steps with its own stores abroad. If last February the company landed with its temporary space in Paris and opened a boutique in Milan, it was in May when it opened its first boutique in Amsterdam and signed its landing in the New York neighborhood of Nolita, with a store located at 260 Elizabeth Street.

In addition to its own stores, the Spanish company’s presence extends to the wholesale channel, with more than 1,000 points of sale in international markets. Looking to the future, the company founded in 2015 does not rule out betting on a franchising strategy in complex markets and evaluates strategic openings in European cities such as Berlin or Lisbon.