Première Vision Integrates Made in France PV to Bolster Parisian Presence

The Parisian trade fair calendar is reordering its map. Made in France Première Vision, the show dedicated to French clothing and manufacturing, will not hold its 20th edition in 2026, but will be integrated into the Première Vision Paris and Blossom Première Vision ecosystem. The move aims to strengthen the international projection of French expertise in a context of trade show concentration and strategic repositioning of the GL Events group.

Created in the 2000s under the name Made in France by Fatex and renamed in 2014, the show had established itself at the Carreau du Temple in central Paris, where at its last edition, held last April, it brought together 90 manufacturers and attracted 2,500 professionals, 5% from abroad.

“The change gives made in France a new dimension, both strategic, business and inspirational,“ said Florence Rousson, general manager of GL Events’ fashion division. “We want to accompany the transformations of the market by placing French crafts at the heart of the Première Vision experience,“ she argued.

The integration will, according to Rousson, allow a more coherent offer within the portfolio of trade shows, reinforcing the visibility of the French productive fabric in an increasingly competitive global environment. The aim is to position national production not only as an argument of proximity or traceability, but as a value of innovation and creativity applicable to all stages of the value chain.

Made in France PV will be part of the Première Vision Paris trade fair

Made in France PV already shared many exhibitors with Première Vision Paris, whose last edition brought together 20,000 professionals. The proximity between the two events and the growing weight of international visitors have motivated this reconfiguration, which seeks to capitalize on foreign interest in French manufacturing.

The decision also coincides with a broader readjustment in the European offer. In recent years, the number of Italian manufacturers present at Première Vision has halved, in parallel with the increase in Turkish and Asian representation. The show’s management then advocated a more selective but more relevant model, capable of generating new synergies between fashion, innovation and beauty.

The Made in France PV offer will also be incorporated into Blossom Première Vision, the show dedicated to the pre-collections of major houses and premium brands, which thus consolidates its return to two annual editions. Created in 2016, Blossom PV had lost its June-July appointment following the change of calendar of Première Vision Paris, but in 2025 it regained its September edition with an attendance of more than a thousand professionals and 80 exhibitors.

The next edition of Blossom Première Vision will be held on December 10th and 11th at the Carreau du Temple, with the intention of strengthening the connection between savoir-faire, creativity and sustainability, the three pillars on which Première Vision wants to build its next stage.