Saudi Fashion Goes Global: White Milano Forms Strategic Alliance with Riyadh

White Milano elevates Saudi design to the international stage. The Milanese show has signed a memorandum of understanding with the Saudi Fashion Commission, following partnerships with Riyadh Fashion Week, held October 16th-21st, where the first retail designer showroom was presented in the Saudi capital. This collaboration will offer access to White Milano’s international platforms for Saudi designers, facilitating creative and cultural exchange.

The new European trade show industry partnership with Saudi Arabia will launch events, collaborations, workshops and mentoring programs for Saudi designers, who will undertake international internships in the areas of design, branding or sustainability.

On the occasion of the third edition of Riyadh Fashion Week, the Milanese fair presented from October 17th to 21st its first retail designer showroom in Riyadh, bringing together more than fifty Saudi and international designers. “This project aimed to promote creative talent through a structured global promotion and positioning strategy,“ said Brenda Bellei, executive director of M. Saventy and The Circle Platform, Saudi entities organizing the White Milano and Riyadh shows, respectively.

White Milano will establish a showroom in Saudi Arabia that will serve as an international stage

White Milano will establish the first international showroom in Saudi Arabia, which will serve as a regional commercial and creative hub.

In addition, this partnership will enable the Saudi fashion industry to access new markets, elevate Saudi designers to the global stage and recall the country’s position as an emerging center of creativity and innovation.

For its part, Riyadh Fashion Week welcomed British talent for the first time in its latest edition, with Vivienne Westwood and Stella McCartney making their Middle East debut with fashion shows. The Saudi Arabian Fashion Week combined fashion shows in emblematic places of the city with urban activations and showrooms.