Shein

Shein

Founded in 2008 by Chris Xu under the name Sheinside and originally specializing in cosmetics, Shein is a company focused on the online sale of fashion items. Its differentiation lies in its prices (lower than those of chains like Primark) and its speed (faster than traditional fast fashion), thanks to its close collaboration with factories in southern China and a production model similar to on-demand manufacturing.

Shein’s Mystery Man: Discovering Xu Yangtian

Shein’s Mystery Man: Discovering Xu Yangtian

By Pilar Riaño

15 ene 2026 - 05:00

The enigmatic founder and CEO of Shein fuels the myth of a humble origin story, where education paved the way for his rise to the helm of one of fashion’s global powerhouses.
Shein Reignites Its Marketplace Operations in France

Shein Reignites Its Marketplace Operations in France

By Modaes

8 ene 2026 - 15:45

The Asian powerhouse resumes third-party sales in the country after a voluntary suspension due to illegal products. The Paris court has dismissed the government’s request to block the site.

Chronicle of Shein’s Dramatic Arrival at Paris

By Triana Alonso

6 nov 2025 - 05:00

Amidst boos, flashing cameras, and a line stretching around the iconic BHV department store in Le Marais, Shein boldly launched its first permanent store on the very day the French government ordered a halt to its digital platform.

Shein Faces French Ban, Puts Third-Party Transactions on Hold

By T.Alonso

5 nov 2025 - 09:43

As Shein embarks on its venture into physical retail with a store opening at BHV Paris this Wednesday, the Prime Minister has taken decisive action, responding to emerging claims of unlawful practices and inadequate platform controls.
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