Shein

Founded in 2008 by Chris Xu under the name Sheinside and originally specializing in cosmetics, Shein is a company focused on the online sale of fashion items. Its differentiation lies in its prices (lower than those of chains like Primark) and its speed (faster than traditional fast fashion), thanks to its close collaboration with factories in southern China and a production model similar to on-demand manufacturing.

The Chinese e-commerce powerhouse is poised to acquire the German Ceconomy, solidifying its presence in Europe through a transaction valued around €2.2 billion.

Shein Faces New Penalty in Europe Amid Greenwashing Allegations in Italy

Facing a one-million-euro penalty, the fashion powerhouse is under scrutiny after Italy’s competition office launched a probe in September, alleging false sustainable assertions.

Kate Fletcher on the Roots of Ultra-Fast Fashion and Shein’s Unstoppable Rise

As the fashion world grapples with new sustainability hurdles, the British author and researcher who first popularized a pivotal sector term nearly twenty years ago weighs in on the industry’s path forward.

Shein Faces New Challenge as France Proposes $150 Million Fine

After being slapped with an initial €40 million fine for deceptive advertising, the Asian online retail giant is now under scrutiny for potential data consent breaches.

Shein Moves Further from London IPO as Confidential Filing Emerges in Hong Kong

The online retail giant has made a formal application for a listing on the Asian stock exchange, attempting to sway British authorities, which still represent Shein’s main pathway to becoming a publicly traded company.

France vs. Shein: €40M Fine Issued for Unfair Commercial Practices

The Asian ecommerce company has been accused in France of misleadingly advertising discounts, following an investigation lasting more than a year and which has analyzed thousands of the products advertised on the platform.

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Shein Considers Moving HQ Back to China to Streamline IPO Process

For the past two years, the Asian e-commerce giant has been on a quest to become publicly traded. In this time, it has submitted two other proposals to the stock markets of New York, London, and now Hong Kong.

SGM and Shein’s Partnership Faces Headwinds: Mall management delays new openings amid political criticism, supplier withdrawals, and escalating regulatory pressures on the business model.

Shein Strengthens European Logistics with Massive Warehouse Launch in Poland

Chinese powerhouse unveils a sprawling 8,000,000-square-feet logistics hub in Warsaw, strengthening its strategic European logistics base since 2022 and boosting its workforce in Poland to 5,000 employees.

Donald Trump’s protectionist shift is weighing heavily on Asian e-commerce giants Temu and Shein, which are seeing a sharp decline in U.S. user engagement. Meanwhile, both platforms are gaining ground in key European markets such as Germany, Spain and France.

The Asian ecommerce giant began studying the possibility of being listed on the Asian stock exchange at the end of May, after receiving a rejection from the Chinese authorities regarding a possible listing on the London stock exchange.

The Asian ecommerce giant has been accused by two companies it had worked with between 2021 and 2024, which allege that the fast fashion company manipulated customs declarations and forced them to work under pressure.

Just over twelve months after it passed the first test in the country’s lower house, the anti-Shein bill today got the green light from the Senate as well, with a total of 337 votes in favor and only one vote against.

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