Levi’s Raises Concerns Over ‘Anti-Americanism’ Effect on UK Market

Levi Strauss, facing the shadow of President Trump in Europe. The denim giant, one of the biggest U.S. icons, has warned that “growing anti-Americanism as a result of Trump’s tariffs and government policies” could affect U.K. sales.

The company signaled its concern in its UK accounts, where it reported that UK sales rose 8.8% to £96.8 million (€113 million) and pre-tax profits rose 23% to £9.6 million (€11.23 million), according to The Guardian.

Despite this, accounts recently filed with Companies House, the UK’s registrar of companies, pointed to the potential shift in sentiment towards US brands that could lead consumers to choose “domestic or European” products as one of its main risks and uncertainties.

Levi’s ended the first half of the current fiscal year with sales up 4.7% over 2024.

Levi’s closed the first half (period ended June 1) with sales of 2,973 million dollars globally, an increase of 4.7% over 2024.The best business performance, however, was recorded in the company’s net income, which soared to 202 million dollars, compared to the 7.3 million it earned in the same period of 2024.

The company’s gross profit, meanwhile, stood at 1,853.4 million dollars, 8.8% more than in the first half of last year, while the operating profit achieved by the company was 299.6 million dollars, compared to just 21.5 million dollars in the previous year.

By markets, the biggest increase in Levi’s sales was recorded in the Americas, where the group recorded a 5.8% rise, which translates into a turnover of 1,531.4 million dollars. The rest of the markets have also increased: 3.4% in Europe, with sales of 803.6 million dollars, and another 3.1% in Asia, with sales of 565.8 million dollars.