From White to Black: Totto’s Striking New Look for Real Madrid

Totto goes on a trip with Real Madrid. The Colombian company announces a new capsule of suitcases and other travel items in collaboration with the Spanish capital team. The eleven pieces are already on sale on Totto’s website and physical stores in Spain, Colombia, Mexico, Guatemala, El Salvador, Ecuador and Chile, with a price range that varies from €6 to €119.

With this capsule, Totto aims to strengthen its positioning in the Spanish travel goods market through the fans of the Madrid team. The brand’s social networks have shared a campaign with the slogan: ‘Madridistas at heart, one color, one Club here and around the world’.

The collection features eleven pieces for travel, including a hard suitcase, two soft suitcase designs, travel bags of various sizes and other accessories such as toiletry bags, a travel pillow and luggage identifiers.

Totto has set a target of twenty million euros in sales in Spain by 2027

Totto creates this collaboration through Legends, an American giant that provides premium experiences and holistic solutions for organizations and venues in the areas of sports and entertainment.

The consulting firm began managing the Madrid team’s retail business and after its acquisition by the Sixth Street investment fund, Legends controls 30% of the Bernabéu’s commercial business in exchange for €360 million over 20 years. The U.S. company is also in charge of designing and marketing the future hospitality spaces of the Camp Nou, and other big teams such as Tottenham Hotspur, the Dallas Cowboys or the New York Yankees.

The Colombian company closed 2024 with 1,500 points of sale in small distributors, another three hundred in large chains and nine marketplaces, including its ecommerce. In January 2025, Totto set a turnover target of twenty million euros by 2027 in Spain.

Founded in Bogota in 1987 by Yonatan Bursztyn, the company today operates under the company Nalsani, managing more than 600 points of sale, including its own and franchised stores, and combines regional production with certified Asian sourcing. In 2024, the company increased its turnover to around €150 million, consolidating its leadership in leather goods. The Colombian market is currently the company’s leading market in terms of turnover.