History, Athletics, and Streetwear Unite: Puma’s Olympian Youth Journey

Puma rewrites the red-and-white spirit of Guadalajara. The German sports fashion company has launched a line of products under the name Olympian Youth, inspired by the symbols, colors and icons of Chivas, the sports club from Guadalajara, Mexico. The collection has been carried out in collaboration with Antonio Zaragoza, the Mexican designer who founded Liberal Youth Ministry (Lym) in 2016.

Olympian Youth is composed of pieces reinterpreted from a refined and modern aesthetic, including a tracksuit that unites the iconic T7, one of Puma’s most classic jacket and pants designs. This capsule includes a color palette that pays tribute to the club’s history, in shades of white and red. The collection has a price range of between €80 and €170.

The Long Sleeve Jersey is presented as a technical piece with a refined silhouette that combines sporty functionality and elevated design, while the Long Sleeve Polo reinterprets a sporting basic with an elegant approach, guided by the predominance of white as a symbol of purity and tradition.

Puma announced a refinancing of its debt through a €500 million bridge loan with Banco Santander in mid-December

Puma has also launched the Short Sleeve Jersey, which complements this proposal with a lighter and more dynamic version, incorporating intervened graphics and a versatile structure designed to express movement and energy, as well as the matching sweaters.

Within the footwear sector, the collection presents the King Indoor silhouette as a flagship piece, conceived as a global and everyday element for any fan. With an elegant and refined design, King Indoor incorporates the club crest on the tongue. As a symbol of unity, Lym developed a special crest that appears throughout the collection and represents strength, identity and the essence of the game.

In the last month, Puma announced a refinancing of its debt through a €500 million bridge loan with Banco Santander, as well as additional confirmed credit lines for €108 million. It thus acquires €600 million to refinance the revolving credit line it maintains for €1.2 billion.

The company ended the first nine months of the year with an 8.5% drop in sales and losses of more than €300 million. The group thus confirmed the downward trend that began in the first half of the year. This poor performance took shape with the announcement of the first job cuts.